Group Brand Manager

Mô tả Công việc
Transferring VOLUME, MARKET SHARE, PROFIT... according to the company's annual plan through increasing BRAND HEALTH of the brands of Group Brands in charge.
1. Planning, AOP Category and for Brands in Group Brand incharge: Define strategic goals, position new and existing brands / products to seek new business opportunities with new brands or to grow existing brands in the short, medium and long term to achieve to achieve the strategic goals of the Marketing Division in the short, medium and long term: VOLUME, REVENUE, MARKET SHARE, PROFIT.
2. Implement Marketing plans of Brands: Coordinate with divisions, departments throughout the Company and external partners to jointly implement Marketing plans of Brands: To hand over VOLUME, MARKET SHARE goals , PROFIT through increasing BRAND HEALTH for Brands in Group Brand incharge.
3. Build and plan and implement, test, evaluate, analyze, continuously improve and close GAP: on Marketing 4P (distribution, communication, price, product, positioning) 360 media campaign, Marketing budget (including market research) for current and new products, to increase market share, brand health, output, at a reasonable cost, ensure spending is within DMEC index /Net Sales has been approved for optimal profit for the company for Brands in Group Brand incharge
4. Build, develop and implement creative ideas - communicate for brands in group brand incharge in order to reach consumers in the most impressive way so that they remember advertising, brand benefits; From there, create a buying desire to increase sales volume for Brands in Group Brand incharge
Develop and follow the company's policy process to ensure the operation and delivery of the Output target, Brand Health
Identify, allocate resources, establish procedures, build up, work instructions,22 processes, job descriptions to implement actions to deliver short, medium and long term strategic goals of the company. The company has proposed
Analyze, report and propose solutions from research results, market surveys to identify and satisfy consumer needs to increase sales volume.
Assess and measure the satisfaction of target customers about the POSMs of the Brands: Coordinate with Market Research Department to organize, collect, implement the following tasks: Analyze new trends for Macroeconomics Model / Industry / Consumer / Unmet Need of Consumers & identify market opportunities to propose options: new media, new products to identify and satisfy consumer needs in order to increase sales volume in order to achieve the short, medium and long term goals of the brands in the group of Brands in Group Brand incharge
Building the successor team for the company through training and developing people to operate and comply with the processes and policies to hand over the Output target, Brand Health
People development training and the tasks assigned by superiors: Planning, setting goals, identifying and allocating resources, establishing procedures, working instructions, training and coaching employees and Implement short-term, medium-term and long-term strategic actions of the Marketing department in order to achieve the short, medium and long-term strategic goals of the company.