Manage a defined group of
Beverage and Liquor
products to meet customer needs and achieve sales, inventory and profit targets.
Roles
Manage the Beverage & Liquor category as a business unit in line with MM Mega Market's management strategy, tailoring the offer to meet customer needs.
Manage the supplier base to maximize sales and profitability.
Take full responsibility for decisions on product assortment, inventory, shelf space and promotions.
Work with the Customer Management team to develop and maintain the category's pricing strategy.
Ensure that all necessary information and documentation are provided to support staff and that administrative tasks are completed in a timely manner.
Participate in the development and implementation of MM Mega Market Vietnam's own-brand strategy within the category.
Key Result Areas
Achieve commercial KPIs across the following areas:
Sales, cash margin, statistical margin, later income, old stock, potential old stock, stock rotation, stock days, own-brand share, core customer share, stock correction and availability.
Manage category performance effectively across pricing, promotions, product assortment, product quality, planning and allocation.
Research, analyze and evaluate the market to identify customer needs and opportunities for new products or range development.
Work with the Customer Management team to ensure that the overall product offering fully meets the needs of core target customer groups.
Develop a product assortment that provides a competitive advantage in the Vietnamese market.
Work with the Supply Chain team to identify the most effective and cost-efficient methods of delivering products to stores.
Ensure that the pricing strategy is fully implemented and understood by suppliers.
Work with the Merchandising team to design and implement planograms that ensure appropriate space allocation.
Regularly reassess product performance to identify and address old stock.
Use all customer communication channels effectively by selecting appropriate offers for the defined customer groups.
Proactively evaluate the results of MM Mega Market Mail and other promotional activities, and apply key insights to improve future initiatives.
Maintain effective internal communication, particularly with other category management teams, Operations, Sales, Marketing, Supply Chain and other functions across the organization.
Ensure that the Operations team is clearly informed of and understands any actions that affect customers or stores.
Qualifications
A university degree or a related field.
Proven experience in key account management, modern trade sales or an equivalent commercial role with manufacturers, importers or distributors of beer, wine, spirits, non-alcoholic beverages or related FMCG products.
Experience managing major retail or wholesale accounts, including negotiating annual trading terms, developing joint business plans, securing product listings and executing promotional programs.
A strong commercial understanding of sales growth, pricing, profitability, trade investment and promotional effectiveness, with a track record of achieving business targets.
A good understanding of the Vietnamese beverage market, consumer and customer needs, distribution channels and the competitive landscape.
Strong analytical skills, with the ability to interpret sales, margin and inventory data and translate insights into assortment, pricing and promotional recommendations.
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