Group Marketing Manager

Job Description:
Planning Marketing Strategy
• Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
• Regularly define and identify the most effective communication channels to promote existing products and services
• Develop advertising opportunities on ON and OFF channels
Planning Content & Communication Plan
• Build and development of marketing materials across marketing channels such as collateral, social media, and direct marketing emails (EDM)
• Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
Brand Management & Awareness
• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
• Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
• Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
Customer Engagement & Event
• Facilitate customer engagement and retention on-site through various marketing channels (eg. tactical offers) in order to improve brand loyalty, expand outreach, visibility and value.
• Plan & execute monthly event plan for all available outlets
• Support the Operations team in managing guest experience on-site
• Respond to media or customer queries/complaints as well as host special events to promote restaurants