Purpose of the role:
• Pre-launch and Launch brand assigned in Vietnam market
• Lead and manage marketing activities and sales performance to achieve/exceed team objectives (target, P&L)
• Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior
• Make sure that all activities and documentation for team follow ZPV compliance and company policy in daily practice
Expectations of the Role:
1. Marketing & Sales
• Strategic Planning
• Sharp launch plan with clear CSF, action plan, execution timeline
• Understanding market environment, pharma industry, KOLs, customers, competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
• Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling
• KOL development and build professional relationship with key stakeholders (internal and external)
• Operation and execution
• Managing the brand: propose and develop Brand Plan from Strategy to Implementation
• Prepare and allocate target, incentive scheme aligned with brand objective, Commercial Solution Sales contest
• Measure results, Evaluate, Propose & carry out corrective action
2. Operational Planning
• Managing the Brand: propose and develop Unique Selling Point and Brand Positioning
• Implementation & Tactics: Prepare Marketing Mix and Implementation Plan
• Forecasting: marketing base forecasting
• Managing Information Gaps: Market research, assessing competitive activity
3. Ensure Marketing Planning Cycle
• Research & Analysis: Examine markets, customers and competitors
• Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget
• Implement: Assign tasks, Carry out the plan
• Control: Measure results, Evaluate, Propose & carry out corrective action
4. Long Range Plan
• Prepare sales, market share, promotional budget and objective
5. Communication
• Define key issue and propose solutions to BU/
Sales Manager• Well-prepare marketing plans for Brand meetings and Business review to discuss and receive feedback
• Preparing and presenting on monthly basis to cross-functional business partners, including GM market, product, competition, and program implementation overview in BRMs (Brand Review Meetings)
• Insure that field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified/easy-to-understand version
• Field works: ensure field work KPIs
• Dual visits: Ensuring twice a month field visits with the reps: one day with hospital rep and one day PC visits/pharmacy rep
• Promomats: define how many promomats (brochures, gimmicks, documents, etc.) will be used in the year
6. Training
• With trainer: ensure FF understand key messages of the brands
• Promomats: timely preparation and provision of promomat to the FF and to ensure FF understand contents of promomats
7. New Product Development
• Proposal
• Develop
• Launch