[Hanoi] Marketing Executive of Luxury Male Leather House (French)

We are looking for a professional Marketing Executive to join our luxury fashion team at our First boutique in Vietnam, based in Hanoi.



As a member of the team, you will set the first impression of the luxury Male Leather House in local market and help us keep our commitment to maintaining the right positioning and marketing activities locally. This role will serve as a key liaison between Headquarter in Paris and execute locally, focusing on driving strategic alignment with retail team. You will protect the brand, manage overall brand health and deliver excellence platform for sales team to be success.



Market Entrance:

• Stay current on luxury global trends.

• Set the first impression locally coherent with worldwide positioning.

• Achieve KPIs allocated.

• Coordinate with related department including retail team other functions team to achieve success.

• Manage budget closely and report on time.

Digital experience:

• Conduct and personally operate all social media channels including Facebook fanpage, IG, Youtube and continuously develop new channels: content managing, content producing, advertising, social listening.

• E-commerce: set up and maintain smooth operation as well as digital marketing to support e-commerce

• CRM automation: obtaining database and marketing automation to maintain relationship and upselling through digital marketing.

PR & Event:

• Press release, Media relationship management, Global vs. local launching of seasonal collections, Product shootings and local content producing, Product placement.

• KOLs & Celebrities endorsement

• Advertorial and paid media

• Events: Fashion show, Exhibition, Dinner types



Other skills:

• Customer experience: care to details, luxury customer-centric experience

• Giftings

• Retail development: Visual concept & display concept