[HCM] Trade Marketing Manager - FMCGTalentnet Corporation
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Thực phẩm - Đồ uống, Quản lý điều hành, Lương cao, Công nghệ thực phẩm / Dinh dưỡng, Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Thu nhập: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 09/09/2024
Hạn nộp: 31/10/2024
Mô tả công việc
Mô tả Công việc
1. Objectives:
Trade Marketing Manager is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers' actions; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.
Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable
Collects and manages market intelligence for management decision making
Supports the sales team in the deployment of the Perfect Store Picture of Success
Engages third party agencies and distributors for the execution of the brand activities and management of assets
2. Key Accountabilities or Responsibilities:
Data Analytics
Sell In and Sell Out consolidation and analysis of promotions and campaigns
Recommend Key Actions and decision ready reports from drawn insights
Business Operations
Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
Champions Co-packing process and execute on time and in full all promotions
Execute planned sampling activities and capture potential insights for programs deployed
Designs local translated POSMs by him/herself or with local third party agency
Merchandising
Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable.
Supports the sales team in the deployment of the Perfect Store Picture of Success
Retail Environment
Collects and manages market intelligence for management decision making.
Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable
Collects and manages market intelligence for management decision making
Supports the sales team in the deployment of the Perfect Store Picture of Success
Engages third party agencies and distributors for the execution of the brand activities and management of assets
Sell In and Sell Out consolidation and analysis of promotions and campaigns
Recommend Key Actions and decision ready reports from drawn insights
Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
Champions Co-packing process and execute on time and in full all promotions
Execute planned sampling activities and capture potential insights for programs deployed
Designs local translated POSMs by him/herself or with local third party agency
Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable.
Supports the sales team in the deployment of the Perfect Store Picture of Success
Collects and manages market intelligence for management decision making.
1. Objectives:
Trade Marketing Manager is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers' actions; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.
Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable
Collects and manages market intelligence for management decision making
Supports the sales team in the deployment of the Perfect Store Picture of Success
Engages third party agencies and distributors for the execution of the brand activities and management of assets
2. Key Accountabilities or Responsibilities:
Data Analytics
Sell In and Sell Out consolidation and analysis of promotions and campaigns
Recommend Key Actions and decision ready reports from drawn insights
Business Operations
Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
Champions Co-packing process and execute on time and in full all promotions
Execute planned sampling activities and capture potential insights for programs deployed
Designs local translated POSMs by him/herself or with local third party agency
Merchandising
Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable.
Supports the sales team in the deployment of the Perfect Store Picture of Success
Retail Environment
Collects and manages market intelligence for management decision making.
Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable
Collects and manages market intelligence for management decision making
Supports the sales team in the deployment of the Perfect Store Picture of Success
Engages third party agencies and distributors for the execution of the brand activities and management of assets
Sell In and Sell Out consolidation and analysis of promotions and campaigns
Recommend Key Actions and decision ready reports from drawn insights
Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
Champions Co-packing process and execute on time and in full all promotions
Execute planned sampling activities and capture potential insights for programs deployed
Designs local translated POSMs by him/herself or with local third party agency
Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company's display tools and best practices whenever applicable.
Supports the sales team in the deployment of the Perfect Store Picture of Success
Collects and manages market intelligence for management decision making.
Yêu cầu
Yêu Cầu Công Việc
2 to 3 years' experience in sales & distribution / channel management / field trade marketing
Minimum 2 years sales experience
Demonstrated strong planning capability
Creative and strategic thinker with experience of third party agency needs, structure and process
Understanding of online advertising ecosystem, social media, digital and mobile marketing
Ability to be proactive: take initiative, think and deliver new solutions.
Track record of pitching, setting up and delivering partnerships with key stakeholders
High level of Project Management skills
Superb written, visual and verbal presentation skills
Proactive versus reactive thinker who maintains a positive attitude
Ability to multi-task and efficiently manage time and priorities
Ability to handle stress and remain calm and productive under unexpected pressures
Product Marketing experience is a plus
Good command of English.
2 to 3 years' experience in sales & distribution / channel management / field trade marketing
Minimum 2 years sales experience
Demonstrated strong planning capability
Creative and strategic thinker with experience of third party agency needs, structure and process
Understanding of online advertising ecosystem, social media, digital and mobile marketing
Ability to be proactive: take initiative, think and deliver new solutions.
Track record of pitching, setting up and delivering partnerships with key stakeholders
High level of Project Management skills
Superb written, visual and verbal presentation skills
Proactive versus reactive thinker who maintains a positive attitude
Ability to multi-task and efficiently manage time and priorities
Ability to handle stress and remain calm and productive under unexpected pressures
Product Marketing experience is a plus
Good command of English.
Quyền lợi
Laptop
Chế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Nghỉ phép năm
Chế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Nghỉ phép năm
Thông tin khác
Bằng cấp:
Cao đẳng
Thời gian thử việc: 60 ngày
Độ tuổi:
Không giới hạn tuổi
Thời gian làm việc: Thứ Hai - Thứ Sáu
Lương:
Cạnh tranh
Cao đẳng
Thời gian thử việc: 60 ngày
Độ tuổi:
Không giới hạn tuổi
Thời gian làm việc: Thứ Hai - Thứ Sáu
Lương:
Cạnh tranh
Giới thiệu công ty
Talentnet Corporation
Ngô Quyền, Hoàn Kiếm, Hà Nội
talentnet.vn/en/
Việc làm tương tự
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Vị trí [HCM] Trade Marketing Manager - FMCG do công ty Talentnet Corporation tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về [HCM] Trade Marketing Manager - FMCG hoặc công ty Talentnet Corporation ở các link phía trên
Giới thiệu công ty
Talentnet Corporation
Ngô Quyền, Hoàn Kiếm, Hà Nội
talentnet.vn/en/