hcmc - unit Head of Digital MarketingCÔNG TY TÀI CHÍNH TNHH MTV NGÂN HÀNG TMCP SÀI GÒN - HÀ NỘI

Market research, marketing strategy development, and budget planning.
Planning and implementing digital marketing campaigns, including but not limited to interactive channels (Email, SMS, ZNS, etc.), search engine platforms (Search Engines), social media (Paid Social), affiliate marketing platforms (Affiliate), and other display channels (Display Ads).
Monitoring, researching, and analyzing trends, keywords, products, customer experiences/journeys, and technologies. Conducting experiments (A/B testing, Multivariate Experiments, etc.) and implementing necessary changes and adjustments to optimize the effectiveness of digital marketing campaigns, aiming to achieve and exceed set objectives (OKRs, KPIs).
Timely measuring and reporting the effectiveness of implemented digital marketing campaigns.
Developing and operating tools to facilitate the implementation, monitoring, measurement, analysis, and reporting of digital marketing campaigns (CMS, GA, Insider, AppsFlyer, etc.).
Acting as a liaison and coordinating the implementation of digital marketing activities with digital marketing agencies and service providers.
Performing other specialized tasks as assigned by the organization during different periods.