Head of Admissions

A. ABOUT THE ROLE
We are looking for an hands-on and experienced Head of Admissions to lead admissions efforts for an K12 International School in Ho Chi Minh City. This role plays a critical role in leading the full admissions process from first inquiry to successful enrolment. This role ensures a personalized and professional admissions experience for every family, supporting the school's mission and values. The Head of Admissions is also expected to contribute to building a positive parent-school relationship during the admissions journey and early stages of enrollment.
To successfully drive student enrollment by:
• Managing and optimizing the end-to-end admissions pipeline.
• Delivering a high-quality, customer-centric admissions experience.
• Supporting enrollment-related marketing and engagement initiatives.
• Collaborating with internal teams and external partners to achieve enrollment targets.
B. KEY RESPONSIBILITIES
1. Strategic Planning
• Co-develop and implement strategic admissions plans aligned with enrollment goals and school positioning.
• Conduct ongoing market research and competitor analysis to inform planning and outreach.
• Define and track key performance indicators (KPIs) for lead generation, conversion, and enrollment.
2. Admissions Operations
• Lead and manage the admissions cycle from inquiry through to enrollment and onboarding.
• Respond to inquiries in a timely, professional, and informative manner.
• Build relationships with prospective families, guiding them through each stage of the process.
• Coordinate school visits, tours, trial classes, assessments, and interview schedules.
• Monitor and report application and enrollment trends, recommending actions as needed.
• Train and supervise the admissions team to ensure excellent customer service and operational efficiency.
• Collaborate with external vendors, agencies, and partners to achieve admissions goals.
3. Parent Communication & Early Engagement
• Act as the contact point for prospective families, ensuring consistent and supportive communication.
• Provide a seamless handover to the pastoral and academic teams after post-enrolment.
• Support welcome and orientation events to facilitate early parent engagement and integration into the school community.
4. Events & Representation
• Represent the school at admissions events, open houses, exhibitions, and education fairs.
• Coordinate and deliver high-impact admissions and promotional events, in collaboration with the marketing team.
5. Data & Reporting
• Maintain accurate and up-to-date records of all inquiries, applications, and enrollments using the school's CRM system.
• Manage the admissions CRM platform, ensuring data integrity, regular updates, and smooth system usage by the admissions team.
• Generate and analyze CRM-based reports to track pipeline performance, conversion rates, and engagement trends.
• Use data insights from the CRM to inform strategic decision-making and optimize admissions workflows.
• Train and support team members on effective use of the CRM system and propose system enhancements as needed.
• Ensure all data collection and usage complies with data protection regulations and school policies.
• Prepare and present regular reports on admissions trends, progress against targets, and forecasted enrollments to school leadership.
6. Budget Management
• Develop and manage the admissions department's annual budget, ensuring strategic allocation of resources.
• Monitor expenditures and ensure cost-effectiveness across admissions activities and events.
• Provide accurate, timely financial reporting related to admissions operations and support budget planning with relevant data.