MISSION
Responsible for driving sales channel development, expanding strategic partnerships, and overseeing brand operations to accelerate revenue growth, increase market share, and optimize operational efficiency while ensuring global brand standards across the retail network.
KEY RESPONSIBILITIES
1. Sales Channel Development & Partnership Management
Develop and execute comprehensive strategies for sales channel expansion (Shop-in-Shop, Partner Stores).
Propose tailored point-of-sale (POS) models optimized for specific regional demographics, customer segments, and product orientations.
Establish channel policies, including discount structures, rebates, and trade programs customized by channel.
Control and optimize the product mix and visual merchandising standards at all touchpoints.
Monitor revenue growth metrics (Sell-in/Sell-out) and drive market expansion at the regional and provincial levels.
2. Strategic Partnership & Ecosystem Growth (Partnership Sales)
2.1 Distribution Expansion via Strategic Partners
Define mutual objectives and execute Joint Business Plans (JBP) with key partners.
Identify, vet, and onboard strategic partner groups to broaden market coverage and create new indirect sales funnels.
Design innovative cooperation models (revenue sharing, co-branding, bundling, membership perks, affiliate distribution, etc.).
Ensure partner channels operate in alignment with core brand strategies and channel policies.
Perform quarterly performance reviews to calibrate and pivot partnership strategies.
2.2 New Customer Acquisition
Expand the customer base by leveraging partner data and consumer behavioral insights.
Design seamless conversion funnels to migrate customers from partner ecosystems to the company's retail network.
Track key performance indicators: Conversion Rate, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV).
Launch high-impact activation programs tailored for partner channels (exclusive offers, seasonal events, brand activations).
Analyze ROI per program based on revenue, traffic, and conversion metrics.
3. Business & Brand Operations
3.1 Business Operations
Formulate and execute business plans for each channel and international brand.
Manage P&L (Revenue, Profit, OPEX) and oversee inventory control in accordance with corporate standards.
Provide data-driven analysis on channel performance and budget utilization to propose continuous improvements.
Lead, mentor, and evaluate the International Business Operations team.
3.2 International Brand Management
Ensure 100% compliance with international visual identity, store concepts, and merchandising guidelines.
Uphold customer experience standards at all POS.
Manage relationships with international principals: executing campaigns, aligning on guidelines, and regular reporting.
Facilitate product and concept training for front-line staff to ensure brand storytelling excellence.
Regular audits and recommendations for improvement actions.
3.3 Operational Process Excellence
Develop, implement, and audit internal operational workflows (e.g., watch warranty and after-sales services).
Lead cross-functional collaboration (Marketing, Supply Chain, Merchandise, Finance) to streamline operational efficiency.
4. Market & Customer Intelligence
4.1 Strategic Market Analysis
Synthesize insights on jewelry
purchasing behavior across different customer segments and geographic regions.
Identify localized demand trends and analyze regional competitive landscapes.
4.2 Internal Strategic Recommendations
Deliver periodic reports to Marketing, Brand, and Product teams regarding product mix, growth territories, and localized consumer insights.
Propose seasonal collections or segment-specific developments based on partner and market feedback.
Provide strategic inputs for 360-degree marketing campaigns, retail concepts, and product innovation.