Head of Tiktok (Livestreaming & Content)

* Job Description:
This is a full-time on-site role as the Head of TikTok (Live Streaming & Content) - VN at Elite Beauty Asia in Ho Chi Minh City, Vietnam. You will lead the e-commerce strategy, content creation and live streaming initiatives on TikTok. This role includes campaign development, driving traffic, analyzing performance metrics, increasing conversions on TikTok, and ensuring alignment with company goals.
* Key Responsibilities:
• Strategy Development and Execution: Responsible for creating and implementing TikTok platform strategies in Thailand, including account management, content planning, short video production and distribution, and live stream operations. Ensure alignment with company objectives, increase user engagement, followers, and conversion rates.
• Content Creation and Management: Lead the direction of content on the TikTok platform, including copywriting, video concepts, and editing. Ensure quality control, compliance with platform rules, and content appeal to the target audience.
• Data Analysis and Optimization: Perform in-depth analysis of platform data, including user behavior, content performance, and ad effectiveness. Use data-driven insights to adjust strategies, optimize content output, and enhance promotion methods to improve ROI.
• Event Planning and Execution: Plan and execute online events such as live streams, challenges, and promotional activities. Manage event budgets, coordinate internal and external resources, and ensure successful execution to meet business goals.
• Partnerships and Resource Integration: Seek and manage KOLs/influencers and brand partnerships. Plan collaborative marketing campaigns to expand brand exposure.
• Team Management and Development: Lead and cultivate the content creation, operations, and live stream teams. Enhance professional skills and efficiency while fostering a positive work environment.
• Market Trend Insights: Stay up-to-date with the latest trends on TikTok and the short video industry, analyze competitors, and provide market insights and strategic recommendations to support company decision-making.
• E-commerce Revenue Growth: Drive revenue growth in Thailand by managing daily operations on TikTok, developing e-commerce campaigns, and collaborating with marketing to increase traffic and conversions via social media, SEO, and SEM strategies.
• Collaboration with Platform Partners: Build strong relationships with TikTok to leverage their promotional tools and campaigns for increased sales.
• KPI and Budget Management: Develop and track a KPI framework to measure performance and ensure effective budgetary compliance for TikTok campaigns.
Who Are We?
BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.