Identify and cultivate relationships with relevant influencers across various social media platforms
Develop and implement innovative influencer marketing strategies to increase brand awareness and engagement
Manage end-to-end influencer campaigns, from conceptualisation to execution and reporting
Negotiate contracts and collaborate with influencers to create compelling content
Monitor campaign performance and provide detailed analytics reports
Stay up-to-date with social media trends and best practices in influencer marketing
Collaborate with cross-functional teams to ensure cohesive marketing efforts
Manage budgets and optimise influencer marketing spend
Foster positive relationships with influencers and maintain a database of contacts
Ensure all influencer content aligns with brand guidelines and messaging
Bachelor's degree in Marketing, Communications, or a related field
3-5 years of experience in influencer marketing or a similar role
Proven track record of developing and executing successful influencer campaigns
Strong understanding of social media platforms, including Instagram, TikTok, and YouTube
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Proficiency in data analysis and reporting, with the ability to derive actionable insights
Strong negotiation skills and experience in contract management
Ability to manage budgets and demonstrate ROI for influencer marketing initiatives
Excellent communication and interpersonal skills
Creative mindset with a keen eye for visual aesthetics and content quality
Experience with influencer marketing tools and platforms
Familiarity with
digital marketing metrics and KPIs
Strong understanding of current social media trends and the influencer landscape
Experience in the hospitality or tourism industry is preferred
Familiarity with Vietnamese culture and social media landscape is advantageous
Fluency in English is required; proficiency in Vietnamese is a plus