TikTok Manager - Innisfree
1. Job Responsibilities
1.1. TikTok Channel Strategy & Business Growth
Develop and lead the overall TikTok channel strategy for Innisfree, aligning business priorities with annual and monthly sales targets.
Drive sustainable GMV and net sales growth across Brand Site and Affiliate channels, including brand livestreams, affiliate livestreams, and affiliate videos.
Lead sales planning, product portfolio strategy, promotional planning, and campaign development to maximize channel performance and profitability.
Analyze sales performance, consumer trends, product performance, and channel insights to identify growth opportunities and translate them into actionable business strategies.
Partner with Merchandising and relevant teams to optimize product assortment, inventory planning, stock availability, and sales forecasting.
Lead the planning and execution of key commercial campaigns, mega campaigns, product launches, and platform-exclusive initiatives to accelerate business growth.
Monitor channel KPIs, evaluate campaign effectiveness, and drive continuous improvement in sales performance and operational efficiency.
Own channel performance reporting and provide strategic recommendations and business updates to management.
1.2. Team Leadership & Performance Management
Lead and develop a team of 2 executives, one media specialist, and the affiliate team to deliver channel growth and business objectives.
Set team priorities, establish performance targets, and ensure alignment across commercial planning, media investment, and affiliate activities.
Oversee the development and execution of livestream and affiliate content strategies to maximize traffic, conversion, and sales contribution.
Drive cross-functional collaboration across Digital, Content, Visual, Merchandising, and other relevant teams to ensure effective campaign execution.
Build a performance-driven team culture, strengthening capabilities, accountability, and collaboration to support long-term channel development.
1.3. Platform & Partner Management
Build and maintain strategic partnerships with TikTok and relevant external partners to unlock business opportunities and strengthen Innisfree's presence on the platform.
Identify and leverage platform resources, campaign opportunities, and emerging TikTok commerce trends to drive incremental growth.
Evaluate partnership performance and recommend initiatives that enhance channel competitiveness, marketing efficiency, and sales contribution.
Manage commercial proposals, partnership agreements, and advertising contracts, ensuring alignment with business objectives and internal approval processes.
Requirements:
Education:
Bachelor's degree or higher in Business Administration, Marketing, E-commerce, Economics, or a related field.
Relevant Experience:
At least 4-6 years of experience in e-commerce, online sales, or key account management, with a proven track record of managing TikTok Shop accounts, driving sales growth, and consistently achieving revenue targets.
TikTok Shop Expertise:
Strong understanding of TikTok Shop operations, platform policies, affiliate marketing, livestream commerce, short-form video content, paid advertising, and promotional campaigns. Experience in developing and executing strategies to maximize traffic, conversion rates, average order value, and overall sales performance.
Sales & Revenue Management:
Strong commercial acumen with the ability to develop sales forecasts, set revenue targets, manage sales performance, and implement action plans to achieve business objectives. Experience in managing sales budgets, promotional investments, profitability, and return on investment (ROI).
Campaign & Promotion Management:
Experience in planning and executing major e-commerce campaigns, including platform mega-campaigns, brand days, product launches, seasonal promotions, livestream events, and affiliate campaigns. Ability to optimize campaign performance based on business priorities and market trends.
Data Analysis & Performance Optimization:
Strong analytical skills with the ability to interpret sales reports, traffic data, conversion rates, product performance, campaign results, and customer behavior. Proficient in using data to identify growth opportunities, solve business challenges, and make informed commercial decisions.
English Communication:
Excellent English communication skills, both written and verbal, with the ability to communicate effectively with regional teams, platform partners, and internal stakeholders.
Industry Knowledge:
Prior experience in the cosmetics, skincare, beauty, or FMCG industry is a strong advantage, particularly in managing beauty brands on TikTok Shop or other e-commerce platforms
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