Job Title: Digital Marketing & Data Analytics - Executive

Công ty TNHH Colgate Palmolive Viet Nam

Hết hạn: 04/12/2020

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Việc làm Digital Marketing

No Relocation Assistance Offered
# 92340 - Bangkok, Bangkok, Thailand

Position: Digital Marketing & Data Analytics - Executive

Internal position: Impactful Brand Expereinces (IBE) - Executive

Location: Klongtoey, Bangkok, Thailand

Reports to: Hill's Thailand - eCommerce Manager

Job Summary:

Develop and execute "Complete Path to Purchase (Consumer Behaviour)" Media and Communication plans.
Collaborate with brand teams & agency partners to ensure the delivery and execution of content to drive Traffic, Conversion and Retention
Develop Joint Media Plans with eCommerce customers, aligned to the overall Commercial Plan
Collaborate with the brand management team on the allocation of A&P investment with customers aligned with the Commercial Plan

Role & Responsibilities:

Path To Purchase (Consumer Behaviour) & Commercial Planning

Use local insights and online audits to clearly define Path to Purchase
Develops the brand experience calendar for the market- ensuring investment prioritization across campaigns with scale working closely with the regional IBE lead
Use the purchase funnel to develop one coordinated shopper plan, across search, social and other marketing elements
Key contact with e-Retailer marketing and search and social partners

Content

Identify content Product Display Page (PDP) content gaps to be developed by the regional team in Hongkong
Conduct weekly "Walk the Store" Audits to ensure that the content is consistent with our brand strategy and that customers are executing in line with agreements

Advertising & Promotion (A&P) Budget

Maintain tracking of A&P investments with customers with support of Finance
Consult and influence the brand management team on the adequate spend to deliver the commercial
Place all the POs in the system to run customer payments
Conduct post evaluation (Return on Objective) of all spending

Project Management

Demonstrate Gravity Hub
Prescription Diet (PD) shopper plans
Science Diet (SD) Brand Store

Encouraged Areas of Skills

Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
Works efficient across functions, channels, and categories to align priorities, problem solving, resources optimization, and drive effective execution
Digitally savvy and curious, understand the dynamics of eCommerce

Leadership Proficiencies:

Strategy/Vision / Critical thinking / Influencing skills /Negotiation skills / Customer-Focused

Functional Proficiencies:

Business and Financial Analysis
Cross-Organizational Partnership
Consumer and Shopper Insight

Key Partnerships:

Hill's Shopper/Digital Marketing Team
Customer Development Team
Hill's Retail Marketing team
Hill's Global Division

Qualification:

BS/BA degree or equivalent required
Minimum 5 years of work experienced in related field
Strong digital literacy in Google Tool

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets! At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal BalanceTM wellness pet foods are sold worldwide. Hill's is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit , or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [protected info] with the subject "Accommodation Request" should you require accommodation.