Mô tả công việc
Mô tả Công việc
- Build and execute the IAP monetization roadmap.
- Optimize paywalls, pricing, packages, promotions, upsell, and checkout flows.
- Improve free-to-paid conversion, repeat purchases, and user LTV.
- Segment users and develop personalized offers.
- Plan and evaluate A/B tests for pricing, messaging, placement, and purchase journeys.
- Manage the product backlog and coordinate with Design, Engineering, Data, and Marketing.
- Monitor payment performance, refunds, and compliance with App Store and Google Play policies.
KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.
Yêu cầu
Yêu Cầu Công Việc
- Experience with mobile apps using IAP, subscription, or freemium models.
- Proven experience optimizing paywalls, pricing, purchase flows, and conversion funnels.
- Experience with A/B testing, cohort analysis, retention, and monetization metrics.
- Familiarity with App Store Connect, Google Play Console, RevenueCat, Firebase, Amplitude, or similar tools.
- Strong understanding of IAP, subscription, pricing, and monetization models.
- Strong analytical and data-driven decision-making skills.
- Knowledge of LTV, ARPU, ARPPU, conversion, retention, and churn.
- Ability to analyze funnels, cohorts, and user behavior.
- Strong product planning, prioritization, communication, and stakeholder management skills.
- SQL knowledge is an advantage.
- Age 23-27; forward-looking/ambitious; proficient in using AI.
Tool stack:
- Design & Collaboration: Figma, FigJam, Miro
- Product Analytics: Amplitude, Mixpanel, Firebase Analytics
- Data & Reporting: SQL, BigQuery, Looker Studio, Power BI
- IAP Management: RevenueCat, App Store Connect, Google Play Console
- Attribution: AppsFlyer, Adjust
- Communication: Slack, Microsoft Teams
Quyền lợi
Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
Thông tin chung
- Thu nhập: 600 - 1.000 USD