Key Account Manager - Ecom

1. Position Summary
We are looking for a highly driven and experienced Key Account Manager (KAM) to lead, manage, and grow Kimberly-Clark's business on Ecommerce Platform. This role is responsible for developing long-term strategic partnerships, delivering sales growth, optimizing profitability, and building brand visibility on one of the most important e-commerce platforms in Vietnam.
The ideal candidate has strong experience in FMCG and/or E-commerce, excellent business acumen, and a proven track record of managing high-growth online channels.
2. Key Responsibilities
Account Management & Business Growth
• Own end-to-end P&L for online platform, ensuring revenue, profitability, and market share targets are met.
• Develop annual Joint Business Plans (JBP) with online platform, covering assortment, pricing, traffic, promotions, and branding.
• Drive daily, weekly, and monthly performance management to achieve GMV targets.
• Identify whitespace opportunities, portfolio gaps, and growth initiatives across all Kimberly-Clark categories.
Campaign, Promotion & Media Planning
• Plan and execute key mega campaigns (e.g., 2.2, 3.3, 4.4, 9.9, 11.11, 12.12).
• Optimize media spending, traffic-driving activities, and platform assets (KOLs, livestreams, visibility banners, search ads).
• Collaborate closely with marketing, supply chain, finance, and e-commerce operations teams to deliver flawless execution.
Operational Excellence
• Work with supply chain teams to ensure healthy stock levels, forecast accuracy, and on-time replenishment.
• Track and optimize platform operations such as delivery, return rate, seller rating, and customer experience metrics.
• Analyze sales data, traffic, conversion, and competitor benchmarking to generate insights and quick actions.
Relationship Management
• Build strong partnerships with Shopee category managers and cross-functional platform teams.
• Lead negotiations on terms, visibility packages, co-funding deals, and commercial agreements.