[liobank] - Head of MarketingNgân hàng OCB Phương Đông
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Đầu tư, Truyền thông/Internet/Online Media, Copywriter, Marketing - PR, Tài chính / Kế toán, Biên tập/ Báo chí/ Truyền hình, Ngân hàng/ Tài Chính, Marketing / Truyền thông / Quảng cáo
Lương: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 03/06/2024
Hạn nộp: 31/07/2024
Mô tả công việc
Mô tả Công việc
Primary: Marketing planning and Campaign management
Propose overall marketing strategy and marketing activities including but not limited to communications, performance, promotion, event and activation, PR; linking each campaign and activity to strategy by economic segment, economic sectors/activities, and customer groups...
Develop and manage to implement all marketing activities and strengthen the brand's position and increase acquisition in accordance with the business strategy and brand orientation of the bank.
Co-ordinate with related parties (both internal and external) to build communication
proposition and creation of perception for products, solutions, aligned with brand name and target customer insight.
Research market trend and competitor activities to support marketing strategy, as well as sales team for successful achievement of the business plan.
Provide guidance and creative ideas to content executive and designers for impactful digital content marketing.
Proactively update projects on a weekly and monthly basis.
Other tasks assigned by Line Manager
Primary: Contact point
Build and develop relationships with internal team and external partners/agencies
Working closely with cross-functional teams in respect of implementing consumer-driven strategies, promotion campaigns, and other relevant activities.
Act as the focal point to receive and respond to the press, communicate information in the area, coordinate in the implementation and supervision of the implementation of the brand promotion strategy through external communication activities
Secondary: Performance planning and monitoring, in the cooperation with Digital team
Develop and manage performance-marketing plan, including but not limited to social media projects, content calendar, budgets and performance metrics.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Monitor the data, build custom reports/dashboards and come up with regular ideas based on data to improve our campaigns.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Primary: Marketing planning and Campaign management
Propose overall marketing strategy and marketing activities including but not limited to communications, performance, promotion, event and activation, PR; linking each campaign and activity to strategy by economic segment, economic sectors/activities, and customer groups...
Develop and manage to implement all marketing activities and strengthen the brand's position and increase acquisition in accordance with the business strategy and brand orientation of the bank.
Co-ordinate with related parties (both internal and external) to build communication
proposition and creation of perception for products, solutions, aligned with brand name and target customer insight.
Research market trend and competitor activities to support marketing strategy, as well as sales team for successful achievement of the business plan.
Provide guidance and creative ideas to content executive and designers for impactful digital content marketing.
Proactively update projects on a weekly and monthly basis.
Other tasks assigned by Line Manager
Primary: Contact point
Build and develop relationships with internal team and external partners/agencies
Working closely with cross-functional teams in respect of implementing consumer-driven strategies, promotion campaigns, and other relevant activities.
Act as the focal point to receive and respond to the press, communicate information in the area, coordinate in the implementation and supervision of the implementation of the brand promotion strategy through external communication activities
Secondary: Performance planning and monitoring, in the cooperation with Digital team
Develop and manage performance-marketing plan, including but not limited to social media projects, content calendar, budgets and performance metrics.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Monitor the data, build custom reports/dashboards and come up with regular ideas based on data to improve our campaigns.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Yêu cầu công việc
Yêu Cầu Công Việc
8+ years of experience in FMCG and/or banking industry/Fintech with a similar role
Bachelor's or Master's degree in Economics, Business, Marketing, Advertising or a relevant discipline
Very good command of Vietnamese and English, in both written and spoken is mandatory
Have a good understanding and experience in consumer orientation
Confident with operating experiences in the marketing plans
Good analytical, and strategic thinking for brand management
Good at the office computer
Honest, responsible, innovative, responsive, high integrity, high commitment
Ability to handle multi-tasking under high pressure
Have a high ownership and can-do-it attitude to "make it happen".
8+ years of experience in FMCG and/or banking industry/Fintech with a similar role
Bachelor's or Master's degree in Economics, Business, Marketing, Advertising or a relevant discipline
Very good command of Vietnamese and English, in both written and spoken is mandatory
Have a good understanding and experience in consumer orientation
Confident with operating experiences in the marketing plans
Good analytical, and strategic thinking for brand management
Good at the office computer
Honest, responsible, innovative, responsive, high integrity, high commitment
Ability to handle multi-tasking under high pressure
Have a high ownership and can-do-it attitude to "make it happen".
Thông tin khác
Bằng cấp:
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Độ tuổi:
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Lương:
Cạnh tranh
Đại học
Độ tuổi:
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Lương:
Cạnh tranh
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Vị trí [liobank] - Head of Marketing do công ty Ngân hàng OCB Phương Đông tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về [Liobank] - Head of Marketing hoặc công ty Ngân hàng OCB Phương Đông ở các link phía trên
Giới thiệu công ty
Ngân hàng OCB Phương Đông việc làm
28-30 Huỳnh Thúc Kháng, Phường Bến Nghé, Quận 1, Tp. Hồ Chí Minh
Quy mô: Từ 26 - 100 nhân viên