Livestream Content Manager

Creative Strategy & Content Development:
• Develop compelling and interactive livestream concept ideas and scripts to boost audience retention and conversions.
• Ensure all content aligns with brand messaging while integrating entertainment and educational elements.
• Innovate and adapt storytelling techniques based on audience insights and engagement data.
Campaign Planning & Execution:
• Design and implement a content framework for both daily livestreams and major campaigns.
• Work closely with Host Management, KOL/KOC Management teams to ensure messaging consistency and the application of engagement tactics as planned.
• Collaborate with internal marketing and commercial teams to ensure livestream content aligns with business objectives.
• Work with the Production team/Producer to ensure the livestream execution follows the scripted content and creative concept.
Team Building & Leadership:
• Build and develop a high-performing content team, including scriptwriters, creative strategists, and engagement specialists.
• Provide training, mentorship, and guidance to ensure content consistency and quality across all livestreams.
• Foster a culture of innovation and fast execution, in line with OnPoint's high-performance standards.
Performance Analysis & Optimization:
• Track audience engagement, viewership retention, and conversion rates to optimize future content strategies.
• Stay up to date with Douyin and other leading livestreaming platforms to implement best practices.
• Analyze competitor livestream strategies and propose continuous improvements.