Key Responsibilities
Seasonal GTM Planning & Process Leadership
- Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‐functional deliverables are aligned with global and SEA timelines.
- Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.
- Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops
- Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews, ensuring strong seasonal readiness and cross-functional alignment.
Assortment & Range Management
- Partner with Category & Merchandising to translate global concepts into localized assortments that fit the country consumer needs and channel requirements.
- Lead product segmentation and distribution strategies across wholesale, key accounts, ecommerce, and adidas‐owned retail environments.
- Support demand planning through clear seasonal priorities, volume guidance, and market input.
Commercial & Channel Readiness
- Equip sales teams with seasonal product stories, segmentation briefs, and sell-in tools to support strong commercial execution.
- Collaborate with Key Account Managers and Retail Operations to ensure marketplace consistency and brand elevation.
Cross‐Functional Alignment
- Act as the central connection between Brand Activation, Merchandising, Sales, Retail, and Supply Chain.
- Ensure all teams are aligned on seasonal priorities, hero stories, channel focus, and commercial targets.
- Partner with Brand Activation to bring product stories to life through consumer‐relevant campaigns and in‐store experiences.
Consumer & Market Insights
- Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends to identify assortment gaps and local market opportunities.
- Identify opportunities for local relevance while maintaining brand consistency.
- Provide actionable market feedback on assortment needs, competitive positioning, and pricing realities to SEA GTM and Category teams.
Performance Optimization
- Lead post‐season analysis to evaluate product performance, sell‐through, distribution, and campaign effectiveness.
- Provide actionable insights to improve future assortments, channel allocation, and storytelling.
- Leverage reporting and performance dashboards to monitor GTM effectiveness and identify commercial opportunities.
Key Relationships
- SEA Category & Merchandising Teams
- Country Brand & Activation Team
- Country Sales & Key Account Teams
- Retail Operations & Visual Merchandising
- Demand Planning & Supply Chain
Knowledge, Skills & Capabilities
- Strong understanding of local consumer trends, marketplace dynamics, and channel needs within the country market.
- Good knowledge of assortment planning, product segmentation, and commercial execution across Wholesale, Retail, and Digital channels.
- Ability to translate SEA GTM direction into clear local execution plans and commercial actions.
- Strong analytical mindset, with the ability to interpret sell-in, sell-out, inventory, and market data into actionable insights.
- Effective stakeholder management skills, with the ability to collaborate across cross-functional teams in a matrix environment.
- Strong organizational and project management skills, able to manage multiple seasonal milestones and priorities.
- Commercially aware, solution-oriented, and comfortable operating in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with merchandising / BI tools.
Education & Experience Requirements
- Bachelor's degree in Business, Marketing, Merchandising, or related field.
- 5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles-preferably in sportswear, fashion, FMCG, or retail.
- Experience working with cross‐functional teams in a regional or global organization is a plus.
Success Measures
- On‐time and flawless GTM execution across all channels.
- Improved sell‐through, product adoption, and assortment relevance.
- Strong alignment and readiness across all commercial teams.
- Enhanced consumer experience through consistent marketplace storytelling.
- Delivery of seasonal revenue, profitability, inventory and brand KPIs.