- Chi tiết công việc
- Giới thiệu công ty
Mô tả công việc
Marcel Group - a strategic partner of Openasia in F&B industry - is looking for a Marketing Leader.
Marcel Group operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.
RESPONSIBILITIES
1. Branding & Research
Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget
2. Implementation
Directly execute ideas for marketing activities and promotional events
Work closely with internal stakeholders and manage external marketing agencies to successfully execute marketing campaigns on organic channels and paid media
Develop content for the restaurant on online platforms: Google, Facebook, TikTok, Instagram, ...
Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.
Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget
Directly execute ideas for marketing activities and promotional events
Work closely with internal stakeholders and manage external marketing agencies to successfully execute marketing campaigns on organic channels and paid media
Develop content for the restaurant on online platforms: Google, Facebook, TikTok, Instagram, ...
Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Yêu cầu công việc
Bachelor's degree in Marketing and Communication, Business Administration, or related fields
At least 3 years of experience in F&B industry marketing
Proven track record of developing and executing successful marketing campaigns
Experience in digital marketing, marketing performance management, budget management
Experience in copywriting for both printed and online marketing material
Skills
Creative Design
Project Planning & Analytical skills
Content Planning & Marketing Strategy
Brand development
Strong communication and interpersonal skills
Good analytical and problem-solving skills
Proficiency in English and Vietnamese
WHAT WE OFFER
Competitive salary packages and bonus-scheme.
Insurance policy (including social insurance and all benefits according to Labor Law).
Discount of 30% for Marcel outlets.
Professional, creative, and positive working environment with up-to-date equipments.
Quyền lợi được hưởng
Du Lịch
Phụ cấp
Chế độ thưởng
Đào tạo
Tăng lương
Nghỉ phép năm
Thông tin khác
Đại học
Độ tuổi:
Không giới hạn tuổi
Lương:
Cạnh tranh
Thông tin chung
- Mức lương: Thỏa thuận
Cách thức ứng tuyển
Established as an investment firm operating in Vietnam since 1994, Openasia has rapidly developed into a diversified group of companies led by a strong sense of entrepreneurship. Driven by passion, creativity and generosity, the managers and staff have turned a small financial advisory firm into multi-facetted group serving the growing portion of Vietnamese searching for premium products and services. The Group now manages seven divisions employing more than 1,500 employees. Beside an evident flair for opportunities and growth, our success is based on a fine-tuned mix of Vietnamese and Western cultures combined with an opportunistic approach and a true respect of all employees.
THÔNG ĐIỆP TỪ OPENASIA GROUP
1. Respect for People - Tôn trọng con người:
Tôn trọng bản thân, tôn trọng người khác, chân thành yêu thương, lắng nghe người khác, tranh luận nhưng không tranh cãi và biết ghi nhận sự đóng góp của người khác...
2. Creative - Sáng tạo:
Dám nghĩ khác, luôn nỗ lực tìm tòi cái mới...
3. Passionate - Đam mê:
Yêu công việc, yêu sản phẩm, dịch vụ mình làm ra...
4. Excellent - Xuất sắc:
Luôn đặt tiêu chuẩn cao và nỗ lực hoàn thành tốt nhất công việc mình đảm nhận...
5. Inspirational - Truyền cảm hứng:
Suy nghĩ tích cực và lan tỏa nó tới những người xung quanh, luôn động viên, khích lệ người khác.
Việc làm tương tự
Giải thưởng
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