Develop and execute integrated marketing strategies to enhance brand awareness, drive revenue, and support the resort's commercial objectives.
Plan, implement, and optimize
digital marketing campaigns across website, social media, email marketing, SEO, SEM, Google Ads, PPC, display advertising, and content marketing.
Manage and maintain the resort's digital presence, ensuring brand consistency across all online and offline communication channels.
Oversee domestic PR activities, media relations, KOLs/influencer partnerships, brand collaborations, and membership programs.
Create and manage marketing collateral, promotional materials, brochures, newsletters, and brand communication assets.
Coordinate marketing campaigns and promotions with Rooms, Food & Beverage, Spa, Events, and other operational departments.
Manage the resort's social media channels by planning, creating, and publishing engaging content while monitoring performance and audience engagement.
Work closely with creative agencies, photographers, videographers, media partners, and external vendors to ensure high-quality marketing execution.
Conduct market research, competitor analysis, and monitor industry trends to identify new business opportunities.
Track campaign performance, analyze KPIs, website traffic, lead generation, and ROI to optimize marketing effectiveness.
Manage marketing budgets, monitor expenses, and ensure cost-effective utilization of resources.
Support photo & video productions, branding initiatives, special events, and other projects assigned by Management.
Bachelor's Degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field.
Minimum 3-5 years of experience in Marketing, Digital Marketing, Brand Communications, or related fields; hospitality experience is an advantage.
Strong knowledge of Digital Marketing, SEO/SEM, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, and online advertising.
Experience managing social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and other digital channels.
Good understanding of marketing analytics tools, website performance, campaign reporting, and ROI analysis.
Strong project management, communication, presentation, and interpersonal skills.
Creative, proactive, commercially minded, and results-driven with excellent problem-solving abilities.
Ability to work independently, manage multiple projects, and perform effectively under pressure.
Good command of both written and spoken English.
Benefits
Competitive salary and service charge.
Two days off per week.
14 annual leave days.
Full social, health, and unemployment insurance.
Uniforms, duty meals, and professional working environment.
Training & development opportunities within a luxury hospitality brand.
Career advancement opportunities.