MARCOM MANAGER

Develop and execute integrated marketing strategies to enhance brand awareness, drive revenue, and support the resort's commercial objectives.
Plan, implement, and optimize digital marketing campaigns across website, social media, email marketing, SEO, SEM, Google Ads, PPC, display advertising, and content marketing.
Manage and maintain the resort's digital presence, ensuring brand consistency across all online and offline communication channels.
Oversee domestic PR activities, media relations, KOLs/influencer partnerships, brand collaborations, and membership programs.
Create and manage marketing collateral, promotional materials, brochures, newsletters, and brand communication assets.
Coordinate marketing campaigns and promotions with Rooms, Food & Beverage, Spa, Events, and other operational departments.
Manage the resort's social media channels by planning, creating, and publishing engaging content while monitoring performance and audience engagement.
Work closely with creative agencies, photographers, videographers, media partners, and external vendors to ensure high-quality marketing execution.
Conduct market research, competitor analysis, and monitor industry trends to identify new business opportunities.
Track campaign performance, analyze KPIs, website traffic, lead generation, and ROI to optimize marketing effectiveness.
Manage marketing budgets, monitor expenses, and ensure cost-effective utilization of resources.
Support photo & video productions, branding initiatives, special events, and other projects assigned by Management.