Stakeholders management:
Identify, onboard, and closely manage suitable creators to drive the growth of the brand in terms of visibility, traffic & revenue.
Responsible to work closely with content creators & partnered agencies in content draft checking, developing strategies for improving content quality and performance, and fostering strong working relationships with them
Assist the Marketing Account manager to develop campaign plans monthly, and product launch plans for assigned target audiences & digital platforms.
Traffic & campaign management:
In charge of driving off-site traffic to e-stores through social media ads, influencer campaigns, and other communications channels to convert sales.
Track and analyze the performance of on-hand creators through data-driven insights including content quality, product adoption, content views, and revenue growth Collaborate with internal and external teams to execute the campaigns on time.