Marketing and Communications Assistant

Passionate about MarCom practices: Join Us as a Marketing and Communications Assistant!
Are you passionate about convincing your audience in a highly effective manner?
Do you want to contribute to initiatives that empower women and promote gender equality?
If so, we have the perfect opportunity for you!
About the role
The MarComs Assistant will support the MarComs Manager in executing CARE Vietnam's marketing and communications strategy. The role involves assisting in the development and dissemination of high-quality content that effectively communicates our mission, project achievements, and advocacy efforts around social, economic and climate justice for women. The MarComs Assistant will also play a key role in managing social media, digital content, and public relations efforts.
Key responsibilities
1. CONTENT DEVELOPMENT AND STORY TELLING (50% of time):
• Assist in creating content for various channels, including social media, newsletters, and website.
• Help draft press releases, case studies, success stories, and project updates that highlight the impact of CARE Vietnam's work.
• Conduct interviews with project beneficiaries and staff to capture human-interest stories.
• Support the development of visual content, such as photos and videos, that effectively tell our story.
2. MANAGE MEDIA AND DIGITAL MARKETING (20% of time)
• Manage and regularly update CARE Vietnam's website and social media channels (e.g., Facebook, LinkedIn...).
• Engage with online communities, responding to comments and messages to maintain a positive brand presence.
• Track and analyze social media metrics, providing insights to improve reach and engagement.
3. BRAND AND CAMPAIGN SUPPORT (10% of time)
• Ensure consistent branding across all communication materials in line with CARE's guidelines.
• Support the planning and execution of campaigns, including content creation, event logistics, and online promotion.
• Help design and distribute marketing materials such as brochures, posters, and newsletters.
4. MEDIA ENGAGEMENT (10% of time)
• Assist in maintaining CARE's media contacts database and support media outreach efforts.
• Coordinate with media for press coverage on CARE events, projects, and announcements.
• Prepare press kits, arrange interviews, and assist in organizing media field visits.
5. INTERNAL COMMUNICATION AND REPORTING (5% of time)
• Support internal communications initiatives by preparing content for staff newsletters and bulletins.
• Maintain an archive of CARE's publications, photos, videos, and other communications resources.
• Contribute to the preparation of monthly and quarterly reports on communications activities and their impact.
6. OTHER COMMON ACCOUNTABILITIES FOR CVN STAFF (5% of time)