Marketing and Public Relation Executive

Job summary:
- This is the job for the experienced sales and marketing executive to help drive company sales. This position will involve in developing marketing and sales strategies, implementing marketing and sales plans, maintaining customer relations, and creating sales reports. To ensure success as a sales and marketing executive, you should have strong knowledge of modern marketing techniques, a passion for sales, and excellent communication skills. Ultimately, a top-notch sales and marketing executive creates strategies that align with modern consumer trends.
Responsibilities:
A. Public Relation
- Proposing and processing a robust Integrated Marketing Communication plan to ensure Family Medical Practice Hanoi's brand voice, the brand proposition is amplified via various distribution channels.
- Analyzing and maximizing from existing channels to boost marketing concepts to meet marketing direction and expose the brand to maximum level.
- Using marketing tools and techniques to increase the visibility, profile, and reputation of the organization.
- Effectively handling crisis management through social media
- Overseeing market data analysis and evaluation as well as developing pricing and budgeting strategies
- Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions
- Developing schedules and maintaining deadlines
B. Marketing Operation
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Lead the Marketing team, control the CRM and teach the new staff.
- Monitor production of marketing materials to ensure consistency and appropriateness.
- Plan and execute events & public awareness campaigns, media and publicity campaigns.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
C. Business Development
- Driving growth of the healthcare market for all segments by the development of relevant strategies
- Working closely with other team members and clinic director to ensure sales planning and business strategies of all markets are incorporated into FMP Hanoi and FMP Vietnam's strategic development.
- Through the network, referring health-check, flu vaccination inquiries to the corporate team. Providing business insights, latest trend, and strategies of the healthcare segment to the BOD
Formulating new product/service launch plans.
- Doing a monthly business review with the clinic director
- Develop the wellness checkup department with a target of average 400 patients per month.
D. Customer Services
- Following up with the customer services team or through all marketing channels to evaluate the patients' feedback about FMP's services
- Working with Clinic Director/Medical Director or related department to solve issues, get back with patients to improve the rating or remove the bad ratings.
- Other activities from the requirement of FMP Vietnam or FMP Hanoi.
Key Performance Indicators (KPIs):
- Monthly Sales Growth: Achieve a minimum of 10% growth in expatriate client registrations month-over-month.
- Customer Retention Rate: Maintain a retention rate of 85% among expatriate clients.
- Event ROI: Ensure a return on investment of at least 150% for marketing events targeting the expatriate community.
- Client Satisfaction Score: Achieve a minimum satisfaction score of 90% from expatriate clients in quarterly surveys.