Marketing Automation Associate Manager

Marketing Automation Platform Management:
o Configure and manage marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot) to execute automated campaigns.
o Develop persona-based customer journeys and implement automated workflows, including email campaigns, lead scoring, and segmentation.
o Monitor and optimize campaign performance, making data-driven adjustments to improve results.
o Stay up to date with marketing automation trends, tools, and best practices.
Email Marketing:
o Create, design, and execute targeted email campaigns to nurture leads and customers.
o A/B test email subject lines, content, send times and other criteria to maximize engagement and conversions.
o Analyze metrics to identify trends and opportunities for improvement.
o Explore alternative tools to supplement or replace traditional email marketing (e.g., Zalo, Owned app notifications)
Data Analysis and Reporting:
o Develop comprehensive marketing automation reports, present findings in a clear and concise manner, both written and verbal.
o Track and analyze marketing automation KPIs, use data-driven insights to optimize future marketing automation campaigns and strategies.
o Develop comprehensive, visually appealing dashboards and reports for multiple social media platforms and other media channels using data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
CRM Integration:
o Support integrates marketing automation platforms with CRM systems (e.g., Salesforce, Dynamics 365) to ensure seamless data synchronization and lead scoring.
o Laise with relevant teams and leverage CRM data to personalize marketing campaigns to individual preferences.