Marketing Brand Manager

Develop and implement integrated marketing campaigns keeping consistent messaging and creatives across all audiences including online, offline, digital & social;
Works on local positioning of the brands following our global guidelines, being responsible from the look, brand message, brand perception, tone of voice, and all communication strategies anytime, anywhere;
Be the gatekeeper of Styleguides and Brandbooks;
Act as the key contact point and the voice of local consumers to Free Fire global branding team, collaborate and co-create local Masterbrand building campaigns with the global team
Manages and improves content marketing strategy lifecycle as well as brand image campaigns;
Understands and integrates all campaigns in ROI metrics;
Brief and manage local agencies and in house creative departments;
Updates our internal teams as well as our agencies to make sure that everything is going in line with the marketing strategies;
Coordinates activities from cross functional teams to ensure delivery of campaigns and plans on time;
Works closely with the PR leads to ensure the channels and contents get high coverage;
Coordinates producer relations for local productions, working on creating all marketing materials and getting approvals;
Be a local expert of game knowledge and share that knowledge across our teams;
Manages the implementation of projects up to company standards and policies;
Managing the creative process and delivering integration through the whole campaign with all internal and external stakeholders.