Company: Reidstone
Location: Tran Nao, An Khanh, Thu Duc City (District 2), Ho Chi Minh City, Vietnam
Employment Type: Full-time, on-site
Salary: VND 20,000,000-25,000,000 per month
About Reidstone
Reidstone supplies premium natural stone to landscape architects, property
developers, wholesalers, and other industry professionals worldwide. Our product range includes granite, basalt, limestone, marble, and other natural stone materials for architectural, landscaping, and construction applications.
We are focused on expanding our international presence and building long-term relationships with customers across global markets, particularly in the United States and Canada.
We are looking for a proactive, commercially minded, and results-driven Marketing &
Business Development Manager to strengthen our brand, expand our overseas customer base, generate qualified business opportunities, and support Reidstone's long-term international growth.
Job Overview
This role combines marketing strategy,
digital marketing, content creation, market research, and B2B business development.
You will be responsible for developing and executing marketing activities while identifying potential overseas customers, initiating business relationships, and supporting the development of new sales opportunities.
The ideal candidate has excellent English communication skills, understands international B2B marketing, and can turn marketing initiatives and market research into measurable business results.
Your primary target markets will be the United States and Canada, alongside other international markets.
Key Responsibilities
Marketing Strategy and Brand Development
Develop and execute marketing strategies aligned with Reidstone's international growth and sales objectives.
Strengthen Reidstone's brand positioning and ensure consistent messaging across digital channels and marketing materials.
Research target markets, customer segments, competitors, and industry trends in natural stone, architecture, landscaping, and construction.
Plan and coordinate marketing campaigns that showcase Reidstone's products, applications, and value proposition.
Identify opportunities to improve brand awareness and reach relevant professional audiences in overseas markets.
Work closely with management and the sales team to align marketing activities with business development priorities.
Social Media and Content Marketing
Manage and grow Reidstone's LinkedIn and Facebook accounts to reach relevant international B2B audiences.
Develop and maintain a content calendar covering product showcases, architectural applications, project inspiration, educational content, industry insights, and company updates.
Write compelling English-language content that communicates the benefits, characteristics, finishes, and applications of natural stone.
Coordinate the creation of professional visuals using tools such as Canva and AI-assisted content tools.
Research relevant industry topics, competitors, and content opportunities to improve audience engagement.
Monitor social media performance and continuously improve content quality and effectiveness.
Promote Reidstone's products and expertise to architects, landscape designers, property developers, wholesalers, importers, and other potential business partners.
SEO, Website, and Digital Marketing
Support Reidstone's SEO and content marketing strategies to improve online visibility in international markets.
Coordinate the promotion and development of website content, including product pages, application pages, and blog articles.
Help increase qualified website traffic through social media, content marketing, and other relevant digital channels.
Monitor website traffic, campaign performance, and audience engagement using available analytics tools.
Identify opportunities for paid advertising and other digital marketing initiatives when appropriate.
Collaborate with the website and marketing team to maintain consistent brand messaging and improve the effectiveness of digital marketing activities.
International Business Development and Lead Generation
Research and identify potential customers in the United States, Canada, and other target international markets.
Build and maintain a database of prospective customers, including landscape architects, property developers, wholesalers, importers, contractors, and other relevant businesses.
Identify potential business partners, distributors, and new market opportunities for Reidstone's natural stone products.
Conduct professional outreach through LinkedIn, email, industry networks, and other appropriate channels.
Introduce Reidstone's products and capabilities to prospective customers and establish initial business relationships.
Understand customer requirements, qualify leads, and identify opportunities for potential cooperation.
Coordinate with the sales team to follow up on inquiries, prepare for customer discussions, and develop promising business opportunities.
Maintain organized records of prospects, communications, follow-up activities, and sales opportunities.
Monitor market developments and competitor activities to identify new opportunities for international growth.
Performance Tracking and Reporting
Track marketing and business development performance, including website traffic, social media engagement, prospect outreach, qualified leads, and business opportunities.
Prepare regular reports summarizing activities, results, insights, and recommendations.
Evaluate the effectiveness of marketing campaigns and business development initiatives.
Recommend improvements based on performance data, customer feedback, and market research.
Maintain an organized workflow and ensure marketing and business development activities are completed on schedule.
Focus on measurable business outcomes, including relevant audience growth, qualified inquiries, and the development of new customer relationships.
Requirements and Qualifications
Proven experience in marketing, digital marketing, business development, or a related commercial role, preferably in a B2B environment.
Excellent written and spoken English, with the ability to communicate professionally with overseas customers.
Strong research, copywriting, communication, and presentation skills.
Understanding of social media marketing, particularly LinkedIn, and the ability to create content for professional audiences.
Ability to research markets, identify potential customers, and conduct professional business outreach.
Strong organizational skills and the ability to manage multiple projects and follow-up activities independently.
A commercial mindset, proactive attitude, and focus on achieving measurable results.
Familiarity with SEO, content marketing, website analytics, and digital marketing tools.
Ability to understand technical products and communicate their benefits clearly to international audiences.
Preferred Qualifications
Experience in international B2B marketing, sales, or business development, particularly in the United States and Canada.
Experience in natural stone, building materials, architecture, landscaping, construction, or real estate.
Familiarity with LinkedIn Sales Navigator, Meta Business Suite, Google Analytics 4, WordPress, or CRM systems.
Experience with lead generation, email outreach, paid social media campaigns, or partnership development.
Experience developing marketing strategies for overseas markets.
A portfolio or examples demonstrating successful marketing campaigns, content creation, lead generation, or business development achievements.
What Success Looks Like
Your performance will be evaluated based on your ability to:
Strengthen Reidstone's brand presence among relevant international professional audiences.
Deliver consistent, high-quality marketing content that supports the company's positioning.
Increase qualified traffic to Reidstone's website.
Identify and engage potential customers in target international markets.
Build and maintain a pipeline of qualified prospects and business opportunities.
Support the conversion of marketing activities and customer outreach into meaningful commercial opportunities.
Provide clear reports and actionable recommendations to improve marketing and business development performance.
Specific KPIs will be agreed upon based on the company's objectives, current performance, and business priorities.
What We Offer
A monthly salary of VND 20,000,000-25,000,000, depending on experience and qualifications.
The opportunity to contribute directly to the international growth of a premium natural stone supplier.
Exposure to international B2B marketing and business development across multiple markets.
A varied role combining marketing strategy, digital content, market research, and customer development.
The opportunity to help shape Reidstone's international brand presence and develop new business relationships.
How to Apply
If you are a proactive marketing and business development professional with excellent English communication skills and a strong interest in international business, we would love to hear from you.
Please submit your CV and, where available, examples of relevant marketing campaigns, social media content, lead generation projects, or business development achievements.
Join Reidstone and help connect premium natural stone with professionals and projects around the world.