Marketing Communication Executive

Purpose of Role

We are currently seeking a Marketing Communications Executive for a team in Hanoi, Vietnam.



The Marketing Communications Executive will support the strategic planning and delivery of marketing & communications activity (in collaboration with the Admissions team focusing on student recruitment-led activities) to deliver enrolment and retention targets.



Line manager: Regional Marketing Manager



Location: Hanoi, Vietnam



ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.



Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.



Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.



Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.



ISP Marketing Communications Executive Key Responsibilities



Key Responsibility 1: To support planning and execution across marketing and communications

• Support the annual Marketing planning process within the school to ensure optimum brand awareness and lead generation activities within a local competitive environment.

• Taking direction from the School Principal and Marketing Manager manages the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.

• Produce digital and print publications within schools following regional guidelines, organizing photography/videography shoots and design/editorial content where required.

• Demonstrate continual improvement of promotional campaigns to achieve the required levels of inquiry, application, acceptance, and enrolment rates in schools.

• Review content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

• Leverage all appropriate content, media, and PR opportunities.

• Ensure 'Amazing Learning' is at the center of marketing and PR initiatives.

• Act as school representative with the media for both proactive and reactive media communications.

• Support school marketing activities improving alumni, stakeholder, parent, student, and staff engagement.

• Ensure schools regularly conduct market research.

• Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates.



Key Responsibility 2: To support quality lead generation activity for the school across digital and offline marketing channels.

• Work closely with Digital agencies to ensure the right levels of brand awareness and lead generation activity.

• Working in collaboration with the school, ensure the optimum, blend of lead generation activity across digital, event, outreach & partnership and other media channels.

• Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives.

• Build relationships with key Publishers, Influencers, and Media Owners to assess and leverage appropriate school opportunities.