Marketing Communications Executive - Flower Garden Hotel

• Plan and run the monthly and weekly content calendar across Facebook, Instagram, TikTok, the website and Google Maps, in line with the Flower Garden brand guideline, tone of voice and content pillars.
• Create content: shoot and edit photos and short-form video (Reels/TikTok), and write bilingual Vietnamese/English posts, captions, blog and website copy; keep the hotel's media library organised.
• Manage social channels daily - post, engage, answer comments and messages within 24 hours, and pass room and table enquiries to Sales, Front Office or F&B.
• Keep the website, Google Business Profile and OTA listings (Book*******, Agoda, Expedia, TripAdvisor) accurate and consistent on content, photos and offers, together with the Sales Manager.
• Monitor and respond to guest reviews on Google, TripAdvisor and OTAs; flag service issues to the relevant department head and the GM; grow review volume through front-desk and post-stay prompts.
• Propose and roll out room and F&B promotions and seasonal campaigns, and support paid social, Google ads and email/Zalo newsletters within the approved budget.
• Produce in-hotel and printed collateral - factsheet, menus, tent cards, flyers, in-room QR directory, lobby screens and event signage - on brand, on time and within budget, working with printing vendors and creative designers.
• Organise KOL/KOC and media visits, draft press releases and the media kit, and support hotel events, trade fairs and sales missions.
• Build local partnerships around Ba Dinh and the Old Quarter (cafés, tour operators, cultural venues) for cross-promotion.
• Report monthly to the GM and the group Sales & Marketing Manager on channel performance, review scores and campaign results.