Marketing Communications Manager

1. Company overview
Golden Path Academics Vietnam JSC (GPA) is a private education services company based in Hanoi, Vietnam. Grounded in the vision that education empowers individuals, GPA Vietnam delivers academic enrichment and personal development programs that help students prepare for long-term success in school, career and life. We currently operate in three key areas: language and skills training, college prep and summer camps for middle school and high school students in Vietnam.
At GPA, we believe that organization success comes hand in hand with individual success. Therefore, we provide continuous training courses for employees to strengthen their soft skills and encourage everyone to be a critical thinker and a leader in what he/she does at work.
2. Position summary:
The Marketing Communications Manager manages marketing and branding planning, sets the strategy, execution plan and budget for the marketing activities and monitors the implementation of such a strategy and plan, ensuring the Sales & Marketing team achieves expected performance in terms of sales. The Manager is expected to work independently as well as in a team. He/she should possess relevant experience, leadership capabilities, academic and management skills necessary to complete his/her work with effectiveness and efficiency. He/she should possess good organizational, interpersonal and communication skills. Finally, he/she is expected to exercise sound judgments and maintain the company's professional and ethical standards in all professional and business-related situations.
3. Responsibilities and Duties
- Develop and manage Marketing plan. They are including but not limited to:
● Online marketing activities: digital marketing, social media, website, email marketing, etc.
● Field Marketing activities: enrollment seminars, vocational consultation and other direct marketing activities with students and parents nationwide, etc.
● Sponsored Marketing activities
● Partner relationship development and engagement for B2B and B2C marketing activities.
● Launch other programs and events in order to attract potential students and increase the brand value of GPA;
- Be responsible to manage, supervise and evaluate the efficiency of Marketing activities, projects and budget assigned by CMO and Board of Directors
- Propose marketing projects so as to boost sales in accordance with different stages.
- Manage Marketing data regarding markets and competitors; analyzes data from surveys and responses; promotes improvements upon services and products.
- Formulate plans to foster relationships with local authorities and schools
- Design and oversee all aspects of Marketing Department including our marketing database, email and advertising.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns according
- Coordinating internal marketing and an organisation's culture monitoring performance
- Other tasks assigned by CMO and Board of Directors