Marketing Content & Social Media ManagerIDP Education
Nơi làm việc: Hà Nội, Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Copywriter, Lương cao, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình, Phát triển thị trường, Tiếp thị - Quảng cáo
Thu nhập: Thương lượng
Hình thức: Toàn thời gian
Ngày đăng: 29/03/2024
Hạn nộp: 29/04/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
1. Develop Content Strategy and Management
• Spearhead creation of content across all channels, for all business streams of IDP Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the company's lead capture channels
• Collate User Generated Content from internal and external sources for social media, blog posts, and newsletters.
2. Content Creation - User generated content and POSM
• Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
3. Grow and Nurture New Leads
• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels.
• Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.
4. Collaboration and Co-creation
• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)
5. Support the Head of Marketing in other related initiatives that may be required from time to time
• Perform duties that may be assigned by the Head of Marketing
• Spearhead creation of content across all channels, for all business streams of IDP Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the company's lead capture channels
• Collate User Generated Content from internal and external sources for social media, blog posts, and newsletters.
2. Content Creation - User generated content and POSM
• Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
3. Grow and Nurture New Leads
• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels.
• Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.
4. Collaboration and Co-creation
• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)
5. Support the Head of Marketing in other related initiatives that may be required from time to time
• Perform duties that may be assigned by the Head of Marketing
Yêu cầu
• BA/BS degree or equivalent work experience (Business, marketing, communications, or eCommerce degree is preferred)
• Have more than 5 years experiences in social media and content management (copywriting, social media, SEO, and video content creation)
• Proven work experience as a social media/content manager/leader
• Experience in optimizing content and solid knowledge of SEO, keyword research and Google Analytics
• Hands on experience in content management of various digital channels (social media, web, Marketing automation, etc.)
• Very strong grasp of the English language to be able to develop English language contents and translate English to Vietnamese as well
• Must be able to effectively communicate and manage relationships with English speaking international constituents
• Must be detail-oriented and highly organized
• Must be proficient in MS Office (Excel, PowerPoint, Word)
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Analytical and multitasking skills
• Have more than 5 years experiences in social media and content management (copywriting, social media, SEO, and video content creation)
• Proven work experience as a social media/content manager/leader
• Experience in optimizing content and solid knowledge of SEO, keyword research and Google Analytics
• Hands on experience in content management of various digital channels (social media, web, Marketing automation, etc.)
• Very strong grasp of the English language to be able to develop English language contents and translate English to Vietnamese as well
• Must be able to effectively communicate and manage relationships with English speaking international constituents
• Must be detail-oriented and highly organized
• Must be proficient in MS Office (Excel, PowerPoint, Word)
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Analytical and multitasking skills
Quyền lợi
13th month payment, Bonus Annually
15 days annual leave and 10 days of sick leaves
English Training scholarship for staff and family at ACET. Staff development & training abroad.
15 days annual leave and 10 days of sick leaves
English Training scholarship for staff and family at ACET. Staff development & training abroad.
Thông tin khác
NGÀY ĐĂNG
29/03/2024
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Nội Dung
LĨNH VỰC
Giáo dục/Đào Tạo
CẤP BẬC
Trưởng phòng
KỸ NĂNG
Content Marketing, Social Content Marketing, Content, Content SEO, Social Media Development
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
29/03/2024
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Nội Dung
LĨNH VỰC
Giáo dục/Đào Tạo
CẤP BẬC
Trưởng phòng
KỸ NĂNG
Content Marketing, Social Content Marketing, Content, Content SEO, Social Media Development
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
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Vị trí Marketing Content & Social Media Manager do công ty IDP Education tuyển dụng tại Hà Nội, Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về Marketing Content & Social Media Manager hoặc công ty IDP Education ở các link phía trên
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