Marketing Executive (A&P Specialist)

Main Responsibilities:
• Main focus on A&P Budget, Proposal, Revenue and report
• To provide conceptualization and marketing support for all Longdan- Home of Asia events / promo / activities A&P collateral.
• Lease out the branded merchandising space, promotional or exhibition spaces, or kiosks for revenues.
• To create and produce brainstorming and PR content for advertisements, shopping guides, brochures, signages, banners, posters, flyers, POSs and digital marketing tools, etc.
• To coordinate in uploading the approved contents, photos and relevant information to all distribution platform from retail, wholesale, online, digital marketing and omni-channel. Ensure that the layout of the content is accessible and logical; recommend improvements if necessary.
• To plan, execute and coordinate a variety of marketing, promotion and demo events to enhance the Longdan shopper traffic in the specific month(s) as assigned by marketing manager