Marketing Executive [Ducati Brand]

1. Digital activities:

- Manage and improve the performance of company website & fan page: update product information, sales & marketing campaign, corporate news...

- Create and optimize contents for website and social networking such as Facebook, Zalo, Instagram & YouTube.

- Following up website performance to be in line with company direction.



2. PR activities:

- Update the news & activities from markets & competitors.

- Brainstorm, analyze and make plan for PR communication strategy.

- Follow up with agency for PR execution, contents development.

- Customers and competitor analysis: Update product trend, Customer feedbacks and insight in terms of brand, products, services...

- Build a good connection with journalist.



3. Dealer performance management:

- Coordinate with dealers to follow up online potential customer from website, facebook & others social channels.

- Collaborate with agency to analyze online/showroom traffic and report to supervisors for countermeasure of improvement.

- Follow up dealers to implement ad activities in line with company (ad materials, website, communication message...).

- Support Dealer activities in sales & marketing activities.

- Study & advise for dealer online and offline activities: online ads; website update; test ride activities...

- Advise direction for dealer staff on online communication to follow direction of company.

- Other tasks related to sales & marketing if required.