Marketing Executive - Lawrence S. Ting Foundation

As a Communication Marketing Executive for Lawrence S. Ting Foundation, you will play a pivotal role in redefining the organization's presence. Your primary responsibility is to lead innovative online and offline branding initiatives, contributing to the enhancement of brand performance and educating the audience about the purpose of LSTF's programs. We are seeking dynamic marketers with a positive, innovative, and can-do attitude to spearhead impactful initiatives for our organization.
• Digital Communication Development and Platform Management
o Develop and implement a 360° communication action plan regularly, including PR, social media, KOL engagement, and offline marketing activities.
o Execute communication action plans, monitoring and reporting on performance results.
o Plan and manage monthly content for LSTF websites and social media channels to establish a inspiring and authentic brand identity.
o Identify and propose new initiatives to leverage emerging social media trends to maximize campaign effectiveness and reach target audiences.
o Report monthly creative and media results.
o Collaborate with media and KOLs, providing press releases, PR content, and images to promote LSTF's events/projects.
o Create ideas, content, and infographics for new events/programs for online/offline materials.
• Online Audience Management
o Manage audience inquiries from the brand website and official social media channels.
o Handle administrative tasks for the Marketing Team.
• Digital Campaign/Event/Paid Media Management/Content Marketing
o Develop innovative advertorial content.
o Coordinate and support marketing activities for hero events and brand initiatives.
o Generate ideas to drive online traffic and link online to offline events.
o Devise strategies to maximize digital and social media exposure for the brand.
• Working Relations with Internal/External Partners
o Establish and leverage networks with digital and social influencers.
o Foster relationships with media, NGOs, and educational institutions for collaboration and sponsorship.
• Communication Budget Management and KPI-Setting
o Control the digital marketing communication budget by activities, ensuring the efficiency of each campaign result.
• Project Managing and Reporting
o Collaborate closely with internal teams to create, implement, and evaluate executional marketing plans.
o Follow up with partners, vendors, staff, and internal teams on the execution of social media, CRM, activation, and graphic design projects.
o Manage marketing interns to ensure the IMC's plan is well-executed.
o Generate monthly reports for the Marketing Communications team and Operations Manager.
• Fund-Raising and Sponsorship
o Proactively engage in fund-raising initiatives for the foundation.
o Identify and secure sponsorships from various sources to support foundation activities.