Marketing Executive (United Colors of Benetton)

Mô tả Công việc
Market Research and Competitor Analysis:
- Conduct market research to understand trends and characteristics in the fashion industry.
- Analyze competitors to propose improvements and capitalize on strengths.
Development of Marketing Plan
- Build and execute a comprehensive marketing plan for fashion brand.
- Create innovative advertising campaigns across various online and offline platforms.
Influencers Collaborations
- Identify, approach, and collaborate with fashion influencers to amplify brand reach.
- Coordinate influencers marketing campaigns, ensure alignment with brand DNA, brand strategy.
- Establish partnership for collaborations, endorsements, or content creation.
Implementation of Content plan:
- Develop and manage communication content across online platforms.
- Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.
Customer Engagement and loyalty
- Engage with customers through various channels, responding to inquiries, and gathering feedback.
- Implement plan to enhance customer loyalty and satisfaction.
Collaboration with Internal and External Partners:
- Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
- Plan and execute collaboration campaigns with renowned partners which have the same target audiences with brand to drive traffic to store and cross sale.
- Ensure the brand is associated with brand guideline, values and styles that align appropriately.
Performance Evaluation:
- Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
- Utilize data to measure ROI and marketing strategy effectiveness.