Marketing Executive

• Club Market Research: Find out their promotions, Marketing & PR strategies, Find out where they seek target customer, Research their casino operating model, Benefits.



• Executes and monitors strategic marketing plans, both short and long range, to achieve company objectives regarding revenue, profitability, and market share.



• Statistically analyze marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.



• Provides post-event reports, analysis, and regular status reports on marketing programs to management team.



• Effectively cooperate and coordinate activities (such as events, promotions and Guest Service training for all company team members) with other managers to insure a cohesive interdepartmental team relationship.



• Minimum Guest Service Standards, Player Development and on-floor guest relations.



• Prepares marketing activity reports and presents to executive management.



• Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the Casino and its products or services.



• Creates and analyzes monthly, quarterly and annual reports.



• Researches database information to identify customer demographics and interests; consults with management on methods of targeting, developing and informing customers of upcoming hotel/casino --events; purchases external lists to attract and retain low-end casino customers.



• Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files.



• Responsible for marketing to predetermine active and inactive Guests by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each.



• Assists in the development of incentive programs, host goals, special events and marketing programs.



• Supervise hosts, including scheduling, ensuring that departmental policies and procedures are being adhered to and that effective appraisals of job functions are being completed.



• Knowledge of Player Tracking software.



• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.