Marketing Executive

PRINCIPAL ACCOUNTABILITIES AND KEY DUTIES
1. Digital & Social Media (50%):
• Coordinate and execute strategic digital media plans to support demand creation aligned with our business objectives.
• Collaborate with internal and external stakeholders to implement strategies and execute digital campaigns across various channels such as Paid Socials, Adwords, and CPC vendors whenever possible.
• Take responsibility for the execution and day-to-day management of search, social, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns, evaluating their effectiveness against predefined goals such as CPL, CPO, ROI, and more.
• Identify trends and insights, and optimize marketing spend and performance based on these valuable insights.
2. Social Media Content Creation (20%):
• Develop engaging content for TNE Global's digital/social media platforms.
• Craft effective call-to-action messages to attract and convert potential customers.
• Stay updated on the latest trends and best practices for multimedia content creation.
3. Event Coordination and Promotion (20%):
• Coordinate and execute in-house and outdoor events at partner venues.
• Assist in organizing co-branding activities, such as seminars, workshops and sponsored events.
• Supervise the creation, production, distribution, and display of promotional materials.
• Collaborate with designers to create compelling promotional artwork.
• Ensure smooth event operations and handle administrative tasks.
• Collect data for event reports and update TNE Global Vietnam's social media channels.
4. Budget Control, Reporting and Others (10%):
• Create purchase proposals, payment requests, vendor contracts, and other documentation associated with marketing operations.
• Effectively control the budget for offline events and partnership activities.
• Provide regular updates and reports on events and partnerships.
• Perform additional duties as assigned by the Line Manager/Country Manager.