Marketing Executive

Responsibilities:
A: Digital Advertising
● Be involved in all aspects of our digital marketing efforts
● Monitor ad campaigns and prepare accurate reports of their performance
● Evaluate important metrics that affect our conversions and cost per action (CPA)
● Create engaging copy and design for our digital ads
● Having foundational skills in design and video editing is an added advantage.
● Assist in other ad-hoc activities for the company
● Familiarity with Google Analytics, along with proficiency in Excel and Tableau, will
be considered an advantageous asset
B: Content Writer
● Create engaging automotive content, such as articles, listicles, reviews, and
opinion pieces, optimized for SEO to enhance online visibility and reader
engagement across multiple markets.
● Spot and curate the latest trends and hottest topics in the automotive industry to
develop relevant and captivating content for various markets.
● Perform basic keyword research to inform content topics, aligning with SEO
objectives and audience interests in different regions.
● Convert the article into local languages utilizing artificial intelligence applications
and platforms.
● Assist in other ad-hoc activities for the company
C: Marketing Communication
● Create content planning and strategy for social media pages to garner a stronger
and more engaging digital and social presence.
● Coordinating the work needed to put marketing campaigns into effect for
clients/agencies
● Handle multiple marketing channels such as dedicated EDMs, banners, social
media posts, etc.
● Assist in other ad-hoc activities for the company