• Supporting the development marketing strategy with a focus on increasing lead generation and conversion.
• Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere.
• Designing and creating cross-platform
digital marketing collateral including social media ads, organic social content, digital flyers and booklets and Wechat/Red/Facebook/Instagram/Google campaigns.
• Marketing automation tasks including building and scheduling social media posts and other campaign materials.
• Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance.
• Organising backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage and completing post-webinar performance reports and close-out tasks in a timely manner.
• Working closely with the VN sales and marketing team to provide necessary assets and adapt global assets for VN marketing opportunities at all sales funnel levels.
• Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
• Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit VN branding and buyer persona.
• Strong Vietnamese writing skills and a good sense for visual branding and design.
• Strong time management skills and the ability to work in a fast-paced environment.
• Proficiency in English and Vietnamese reading, writing and speaking skills is essential.
• Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
• Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or Capcut/Filmora.
• Knowledge of project management, marketing automation platforms and social media marketing tools a plus.
Why work for Crimson?
● Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
● Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
● $1000 individual training budget per year, we love to 'Level Up' (it's one of our core values)!
● Insightful fireside chats and workshops to help support our high-performing and ambitious team
● Radical Candor is a feedback approach we live by
● We're a global player with more than 30 markets (and growing) across the globe.
If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!