Marketing Head

Mô tả công việc
1. Brand Strategy, Positioning
Lead the development and execution of Sao Mai's overall brand strategy.
Define, refine, and strengthen the company's brand positioning across domestic and international markets.
Develop compelling value propositions, brand messaging frameworks, and unique selling propositions (USPs) that clearly differentiate Sao Mai from competitors.
Lead brand development initiatives in line with business growth objectives and evolving market needs.
Establish a clear and consistent brand architecture across the company's product portfolio.
Ensure brand consistency across all customer touchpoints and communication channels.
2. Corporate Branding & Brand Communications
Lead corporate branding initiatives to strengthen Sao Mai's reputation and visibility in target markets.
Oversee the development and continuous improvement of company profiles, corporate presentations, brochures, product catalogues, videos, sales kits, and other marketing assets.
Ensure all communication materials effectively communicate the company's value proposition and brand positioning.
Drive thought leadership and brand awareness initiatives that support business growth and customer engagement.
3. Product Marketing & Portfolio Development
Guide the development of product positioning strategies across key product categories.
Ensure clear communication of product benefits, applications, and competitive advantages.
Support the commercialization of new products by developing effective product marketing and go-to-market strategies.
Partner with Sales, R&D, and Product teams to align product messaging with customer needs and market opportunities.
4. Market Intelligence & Strategic Insights
Monitor industry trends, customer needs, competitive activities, and emerging opportunities across domestic and international markets.
Translate market insights into actionable recommendations that support brand development and commercial growth.
Identify opportunities to strengthen Sao Mai's competitive positioning and market presence.
5. Digital Presence & Customer Engagement
Lead the strategic direction of the company's website, LinkedIn presence, and digital communication channels.
Ensure digital content and communication activities consistently reinforce the desired brand positioning.
Identify opportunities to increase brand visibility, customer engagement, and market influence.
6. Trade Shows, Exhibitions & Industry Engagement
Lead the branding and business objectives for domestic and international trade exhibitions, industry events, and customer engagement activities.
Ensure exhibition participation strengthens brand awareness and supports commercial goals.
Guide the team in maximizing opportunities before, during, and after exhibitions and industry events.
Support Sao Mai's presence at key international trade fairs and industry platforms.
7. Team Leadership & Execution Excellence
Lead, mentor, and develop the Marketing team to build a high-performing and commercially focused function.
Establish clear objectives, KPIs, and development plans for team members.
Ensure effective execution of marketing initiatives while maintaining alignment with strategic priorities.
Foster a culture of ownership, agility, collaboration, and continuous improvement.
8. Budget & Performance Management
Develop and manage annual marketing plans and budgets.
Monitor the effectiveness and return on investment of branding and marketing initiatives.
Track performance metrics and recommend improvements to maximize business impact.
Provide strategic recommendations and regular updates to senior management.