Marketing Intern

POSITION OVERVIEW:
You will support full-stack marketing operations - from planning and content development, to managing social channels and coordinating cross-channel campaigns (PESO: Paid, Earned, Shared, Owned). This role focuses on growing brand visibility, boosting engagement, and contributing to revenue goals.
RESPONSIBILITIES:
1. Content Concept & Coordination:
Develop creative ideas, content directions, and visual briefs for social posts, blogs, videos, email campaigns, etc.
Write and edit content (captions, blog outlines, event descriptions...)
Collaborate with designer(s) to ensure visual output matches communication objectives.
2. PESO Channel Management:
Manage content on Owned Media channels (website, fanpage, LinkedIn, email)
Support Paid Media (ads campaigns) where relevant
Coordinate Shared Media efforts with partners, KOLs, communities
Track and support Earned Media (press, mentions)
3. Campaign & Project Coordination:
Assist in developing and executing media plans
Liaise with external partners (freelancers, agencies) to ensure on-time delivery
Help update reports, timelines, and deliverables
4. Research & Analysis:
Monitor industry trends and audience behavior to improve content relevance
Learn to use analytics tools (e.g., Meta Business Suite, Google Analytics)