Mô tả Công việc
1. Marketing Strategy & Commercial Performance
Develop and execute annual marketing plans and promotional campaigns.
Support commercial objectives across room revenue, wellness programs, day-trip products and F&B.
Work closely with Sales, Revenue, E-commerce and Operations teams to develop and implement marketing initiatives.
Monitor campaign performance and recommend improvements based on results.
Coordinate and implement relevant marketing initiatives and campaigns recommended by Fusion, where applicable.
2. Brand, Content & Social Media Management
Manage the resorts' social media platforms and digital presence.
Develop content plans and oversee content publishing across communication channels.
Create compelling brand stories that communicate the value of wellness experiences, hot springs, day-trip products and destination experiences.
Monitor audience engagement and social media performance.
Ensure brand consistency across all marketing materials.
3. Content Production
Coordinate photography, videography and content production projects.
Develop creative direction, key messaging and content requirements for photography, videography and marketing content production projects.
Ensure high-quality and consistent visual and written content across all communication channels.
4. KOL, KOC & Media Partnerships
Identify and develop partnerships with KOLs, KOCs, influencers and media partners.
Coordinate hosted stays, experience programs and barter collaborations.
Manage content generation through influencer and media partnerships.
Evaluate partnership effectiveness and campaign outcomes.
5. Agency & Vendor Management
Coordinate and manage external agencies,
graphic designers, photographers, videographers and other marketing vendors.
Prepare project briefs and communicate project requirements.
Monitor project timelines, deliverables and quality standards.
6. Alba Ecosystem Collaboration
Collaborate with other Alba ecosystem businesses on cross-brand activities when required.
Support communication and promotional activities related to Alba Natural Mineral Water and Alba Skincare Mist.
Ensure consistency of brand presentation across ecosystem initiatives.
7. Reporting & Performance Analysis
Prepare regular marketing reports.
Track marketing KPIs and campaign performance.
Analyze customer insights, market trends and campaign effectiveness.
Recommend improvement opportunities to support business growth.
Yêu Cầu Công Việc
Bachelor's Degree in Marketing, Communications, Business Administration, Hospitality Management or related field.
Minimum 3 - 5 years of experience in Marketing.
Experience in Hospitality, Tourism, Wellness or Lifestyle industries is preferred.
Experience in content marketing, social media management and brand storytelling.
Experience working with KOLs, KOCs, influencers and media partners.
Experience coordinating with agencies and external vendors.
Strong communication and interpersonal skills.
Strong content creation and storytelling capabilities.
Good understanding of social media and
digital marketing.
Ability to manage multiple projects simultaneously.
Ability to work independently in a lean team environment.
Commercial mindset with the ability to connect marketing activities to business performance.
Good command of written and spoken English and Vietnamese.