Marketing Manager (B2B, Demand Generation, ABM)

About the Role
We are seeking a Marketing Lead to lead and manage our Vietnam-based marketing team
while overseeing the execution of integrated marketing campaigns, account-based
marketing (ABM) programs, and sales enablement initiatives across all brands within Away
Group.
This is a hands-on leadership role requiring a strong balance of people management,
operational excellence, and campaign execution. You will be responsible for translating
strategic direction into structured execution plans, ensuring high-quality delivery, and
driving measurable business outcomes.
You will directly manage six marketing team members across multiple functions and work
closely with stakeholders across Sales, Marketing, and Leadership teams in both Vietnam
and Australia.
Key Responsibilities
Team Leadership & Management
• Lead, manage, and develop a team of six direct reports across marketing functions.
• Set clear priorities, allocate resources effectively, maintain accountability, and drive
high-performance standards.
Strategy Implementation & Execution
• Translate marketing strategies into structured execution plans, timelines, and
deliverables.
• Ensure all activities align with commercial objectives and business priorities.
Campaign Delivery Oversight
• Oversee and actively contribute to the planning and execution of integrated
marketing campaigns across digital, content, outbound, and event channels.
• Ensure campaigns are delivered on time and meet performance expectations.
Account-Based Marketing (ABM)
• Coordinate and execute structured ABM programs for priority target accounts.
• Work closely with Sales teams to support targeted engagement and pipeline growth.
Sales Enablement
• Drive the development and delivery of sales support materials, including:
• Pitch decks
• Case studies
• Sales collateral
• Campaign assets
• Ensure marketing resources effectively support account progression and revenue
generation.
Operational Management
• Maintain campaign calendars, workflows, and project management processes.
• Ensure efficient coordination and delivery across all marketing activities.
Performance Monitoring
• Track campaign execution metrics and delivery performance.
• Identify gaps, remove blockers, and adjust plans to maintain output quality and
commercial alignment.
Cross-Regional Collaboration
• Collaborate closely with leadership teams in Australia and regional sales
stakeholders.
• Ensure alignment on priorities, timelines, and account focus.
Continuous Improvement
• Identify workflow inefficiencies, capability gaps, and process improvement
opportunities.
• Implement scalable improvements that enhance team effectiveness and delivery
quality.