• Build, plan, and execute the overall
digital marketing strategy with a strong focus on performance-driven campaigns.
• Manage marketing strategies across tech and retail divisions to ensure efficient execution.
• Scale digital ad spend across key platforms such as Google, Facebook, Instagram, LinkedIn, and other growth channels.
• Monitor and evaluate campaign performance using advanced analytics.
• Report campaign insights to management and propose future strategies aligned with company goals.
• Apply strong project-management frameworks to support efficient and collaborative execution.
• Work closely with media partners to tailor audience-focused campaigns.
• Stay informed about the financial markets, especially topics like currency trends, gold prices, or global economic shifts, and leverage these insights to build relevant and timely marketing content or campaigns.
• A team player with 3-5 years of experience in financial services, technology, online platforms, or related industries.
• 5+ years of marketing experience (in-house or agency).
• 3+ years of data analytics and reporting experience to drive data-informed decisions.
• 3+ years of experience using marketing automation tools (e.g., Marketing Cloud, ExactTarget).
• Strong leadership and team-management skills.
• Demonstrated capability in lead generation funnels, SEO, email marketing, paid media, social media, CRO, branding, and copywriting.
• Excellent English communication skills (written & verbal).
• Strategic thinker capable of identifying market opportunities and converting them into business impact.
• Strong interest or understanding of the financial markets, including currency trends, gold prices, and global economic shifts, with the ability to translate these topics into meaningful marketing strategies.
• Positive mindset with a track record of overcoming challenges.
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