Marketing Manager for Healthcare products

Manage the implementation of marketing plans, develop annual budgets, evaluate market trends,
manage product communication/promotion activation and reporting to achieve business objectives
General Responsibilities
• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies
• Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances
• Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions
• Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
• Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Prepare marketing reports/updates/analysis for management presentation and decision-making
• Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments
• Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities