Marketing Manager (Mango - Parfois)

General Management, Strategic Planning and Cost Management:
Partnering with the Brand Manager
Provide constant leadership in managing internal and external marketing team and projects day-to-day under the supervision and direction of line manager
Provide reports as assigned by line manager/brand
Manage marketing schedule on a weekly basis
Strategic marketing planning & presentation, and implementation of all marketing activities
In-depth familiarization of brand guidelines and company policies
Constantly find new ways/channels to promote/market and effectively reach out the target market
Manage the cost within the budget approved by line managers, cost-efficiency is reinforced at all times but without sacrificing quality of output
Ensure accuracy, completeness, and timeliness of report based on ACFC standard template sent internally or externally, including Marketing Plans, Calendar, Budget, Weekly report,
Value proposition, Post mortem report and other pertinent reports as requested by line manager/principal
Brand Activation:
Create and execute with staffs all programs to achieve channel KPIs (sales volume, market share, OD share, market coverage)
Review market developments and customer needs on regular basis
Work closely with Marketing team and related departments to develop aneffective trade promotion strategy and its activities based on market situation
Ensure team members understand and align on the strategy and key objectives
Monitor the effectiveness of each trade investment and ensure maximum returns
Evaluate all campaigns for further improvement
Handle other tasks assigned by manager
Media Relations and PR
Maintain and build relationship with media and lead in deepening the relationship between brand and the media