Marketing Manager (Pharma And Clinics System)

Innovative Marketing Strategy and Activation Plans across all channels
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services
Develop and drive the implementation of an innovative and comprehensive marketing strategy to raise awareness of Marie Stopes' profile and to increase the impact of its services.
Develop and implement consumer led marketing activation plans and communication mix to build client awareness, product/service uptake and brand loyalty.
Utilise market research, consumer insights and segmentation to implement effective and impactful integrated marketing strategies and detailed activation plans across service channels to increase engagement, achieve business targets and build brand equity.
Develop and implement effective communication and behavioural change campaigns using consumer insight and segmentation to simplify and strengthen key messaging and strategies.
Tailor communication strategies (medium and messaging) to best meet client segment's needs and adapt to local cultural, social and political environments.
Manage stock levels and production of all marketing materials.
Strengthen and continually build the quality, breadth and depth of the marketing mix and communication tools as well as adapting to local districts and client needs.
Deliver ongoing strategic assessments of Marie Stopes' current marketing activities ensuring they are 'best practice' and to identify trends and insights to develop specific recommendations for enhancing marketing approaches, including conducting a gap analysis informed by existing market research insights.
Ensure consistency of Marie Stopes' brand by overseeing the editorial direction, design, production and distribution of all Organisation publications.
Coordinate and brief external agencies to ensure the requirements for new projects are met and delivered on time.
Oversee direct media buying activities including print, online, radio and television, and provide guidance on which advertising to choose and how best to apply it.
Develop online and social media strategy to drive consumer engagement and conversions through website and social media channels.
Oversee agency relationships to ensure appropriate content and SEO of MSV website
Effective Client Referral and conversions :
Develop the client referral and conversion strategy and KPI's to ensure maximum client uptake of services.
Manage the client referrals via all platforms (online, hotline etc) to ensure maximum conversions are being achieved and operations plans and KPIs are being delivered.
Monitor marketing campaigns and digital activity to further promote Marie Stopes' services and drive client referrals efficiently.
Benchmark existing digital activity and report on performance enhancements across all digital channels such as Facebook and the website, and continue to achieve improvement.
Identify mechanisms to improve the client experience and work with operations team to prioritise and implement, including digital tools that can address bottlenecks or improve quality of care
Develop and implement communications evaluation criteria (tracking, media efficacy, engagement and impact).
Leadership with a results focus:
Where requested, actively participate as a member of the Senior Management Team.
Work across the organisation and with key team members to deliver plans across all channels (clinics, social marketing, project etc).
Fully responsible for the financial management of the Marketing Department budget, KPI and targets.
Produce marketing annual business reforecasts and updates.
Lead and manage the activities of the marketing team, including staff management and capacity building, to ensure key priorities are achieved and that organisational risks are identified and actively managed.
Represent Marie Stopes to external organisations including local, national and international government agencies, NGO/INGO officials, ministries and beneficiary groups to increase the impact of Marie Stopes' work and build the recognition of its brand.
When responsible for donor funded projects ensure financial and narrative reporting compliance and all donor activities implemented as per contractual agreement.
Attend all relevant project working groups, committees and other internal meetings as required to represent marketing.
Uphold all Marie Stopes policies including Anti-Fraud and Bribery and Child Protection.
Other responsibilities as requested by Country Director