Marketing Manager

The Marketing and PR manager is responsible for developing PR and marketing plans that communicate key messages, promotes product and services, manages the reputation of the Company. The role includes creation and delivery of all marketing material, product development, public relations using all forms of media and communications, building and maintaining key stakeholder and patron relationships, responsible for maintaining the company's websites and sponsorship activity.



At LianLian Global Vietnam, marketing is about nurturing a strong industry network, understanding both individual and SME merchants and building awareness about how our products/services can satisfy their needs. We're looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.



- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Create content for press releases, byline articles and keynote presentations

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.



Daily and Monthly Responsibilities

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets