Marketing Manager

• Degree:
- Bachelors & at least 2 or 3-year experience in tourism field with the same position
- Good command of English, especially writing skills
• KEY RESPONSIBILITIES:
- Develop and Implement Marketing Strategies: Create and execute innovative marketing campaigns to promote Custom Asia Travel's unique travel offerings, with a focus on ads campaigns across various platforms.
- Digital Marketing: Oversee digital marketing channels, including social media, email campaigns, and website content, to maximize online presence and engagement.
- Ads Campaign Management: Plan, execute, and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels to drive targeted traffic and conversions.
- YouTube Channel Management: Develop and manage Custom Asia Travel's YouTube channel, creating engaging content, collaborating with influencers, and leveraging video marketing to enhance brand visibility.
- Email Campaigns: Strategize and execute effective email marketing campaigns to nurture leads, promote travel packages, and enhance customer engagement.
- Collaborate with Partners: Build and maintain strong relationships with travel industry partners, influencers, and affiliates to expand our reach and create mutually beneficial collaborations.
- Market Research: Stay abreast of industry trends, customer preferences, and competitor activities to identify opportunities and adjust marketing strategies accordingly.
- Brand Management: Ensure consistency in branding across all marketing channels and materials, maintaining a strong and cohesive brand identity.
- Budget Management: Develop and manage marketing budgets effectively, ensuring maximum return on investment.
- Team Management: Lead and inspire a team of marketing professionals, providing guidance, support, and direction to ensure cohesive and effective collaboration.
- Task Supervision: Oversee the day-to-day tasks of the marketing team, ensuring deadlines are met, and projects are executed with precision and creativity.
- Work Plan Development: Develop and implement strategic work plans, setting clear objectives, timelines, and measurable goals for the marketing team.