Marketing Manager

Mô tả Công việc
- Develop and implement comprehensive marketing strategies to promote clinic services, enhance brand awareness, and drive patient acquisition and retention.
- Collaborate with clinic leadership to define marketing objectives, target patient demographics, and key performance indicators (KPIs) aligned with business goals.
- Ensure consistency and alignment of brand messaging, visual identity, and tone across all marketing channels and materials.
- Manage the clinic's brand reputation and perception in the community through proactive communication and reputation management strategies.
- Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and online advertising.
- Develop engaging content and creative assets for digital channels to educate, inform, and engage prospective patients and drive traffic to the clinic's website and social media platforms.
- Implement patient acquisition campaigns and promotions to attract new patients and increase patient volume.
- Develop patient retention programs and initiatives to enhance patient satisfaction, loyalty, and lifetime value.
- Utilize patient feedback and satisfaction data to identify areas for improvement and implement strategies to address patient concerns and enhance the patient experience.
- Develop and execute physician liaison programs to foster relationships with referring physicians and medical professionals.
- Create marketing materials and collateral to support physician outreach efforts and promote clinic services to the medical community.
- Plan and execute community outreach initiatives, health fairs, and events to raise awareness of clinic services and engage with local residents.
- Establish partnerships with community organizations, schools, businesses, and other stakeholders to support health education and wellness initiatives.
- Track and analyze marketing performance metrics, including website traffic, lead generation, patient inquiries, appointment bookings, and return on investment (ROI).
- Prepare regular reports and presentations to communicate marketing results, insights, and recommendations to clinic leadership and stakeholders.
- Develop and manage the marketing budget, including allocation of funds across various marketing channels and initiatives.
- Monitor marketing spend and ROI to ensure efficient use of resources and optimize marketing performance.
- Ensure all marketing activities and materials comply with healthcare regulations, patient privacy laws (HIPAA), and ethical standards.
- Stay informed about changes in healthcare regulations and guidelines related to healthcare marketing and advertising.
- Collaborate with clinic staff, physicians, administrative teams, and external partners to align marketing initiatives with clinic operations and patient care objectives.
- Work closely with internal departments, such as patient services, scheduling, billing, and IT, to ensure seamless integration and coordination of marketing efforts with clinic operations.